Digiday

SEPTEMBER 7, 2022

Netflix’s summer wasn’t all bad news, though there was a period when it was unclear what news would come of its ad-supported plans. Early on, reports came out about the streamer assessing potential ad sales and ad tech partners, including Google and NBCUniversal, before Netflix announced in mid-July a dark-horse pick in Microsoft.

CPM 69

CPM Video Ads Affiliates Agency 69

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Affiliate Marketing Platform BrandCycle, Inc. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

VideoWeek

JUNE 12, 2024

Within IAB Europe’s definitions, video now makes up 45.1 percent of total display advertising, and on its current trajectory, could soon outsize the non-video section of Europe’s display market. Within social media, video ad spend was up by 26.7 For context, social video spend in 2022 was €9.2

Display Advertising 40

Display Advertising Banner Video Ads Affiliates 40

Smart-Hub

OCTOBER 24, 2023

Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

NewProgrammatic

SEPTEMBER 8, 2021

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Many other platforms offer advertising placements and unique platform-native ad formats.

SEO 52

SEO Ad Exchange Audience Affiliates 52

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Agency 52

Agency Ad Tech Video Ads Media 52

VideoWeek

MAY 10, 2024

ShowHeroes Launches New Video Platform ShowHeroes MAX Video ad tech business ShowHeroes this week announced ShowHeroes MAX, a new platform which it says will help produce and monetise digital video content using cookieless technology. The ad tech firm cut its full-year revenue guidance by 3.9

Retail 52

Retail Ad Tech Media Agency 52

VideoWeek

MAY 19, 2023

But while ad revenues were weak, the company said that its ad strategy prevented a steeper drop in ad income. “By obtaining leadership positions, we become a must-have partner, enabling strong advertising yields and affiliate commissions with resilience through economic cycles,” the results read.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

APRIL 14, 2023

Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. S&P Raises its Forecast for US 2023 Ad Spend Business intelligence firm S&P has raised its forecast for US ad spend growth in 2023 to 2.8

Agency 98

Agency Media Ad Tech Manufacturing 98

Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have?

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. Buitekant joined DMG Media in 2013, following a two-year stint at video ad tech business Smartclip.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. million for failure to properly inform customers about the use of their personal data between 2018 and 2020.

Marketing 52

Marketing Ad Tech Media Agency 52

VideoWeek

MARCH 21, 2025

Nexxen and Tubi Bring Partnership to UK Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52