Ad Tech, Agency and Brand Lift

Roblox adds programmatic in-game advertising in 2024

illumin

NOVEMBER 28, 2024

Specifically, the company looks to improve its brand lift measurement through new partnerships. It is also looking to add several ads-focused roles as well as software and engineering positions to build better ad offerings and tools. Follow @illuminHQ

Advertising

Advertising Brand Lift Ad Tech Video Ads

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

VideoWeek

MAY 13, 2024

Anders Lithner, Co-Founder & CEO at Brand Metrics, argues that without providing those metrics to advertisers, CTV publishers could be leaving money on the table. “It’s a very common requirement from agencies and advertisers to get brand lift feedback on their investments,” notes Lithner.

Brand Lift

Brand Lift Brand Awareness Display Advertising ROI

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

MAY 17, 2024

Netflix hasn’t said whether it will run ads during the NFL games – but doing so would bolster Netflix’s ad offering, giving it mass simultaneous reach which it can’t offer advertisers with the majority of its content. Read more on VideoWeek.

Retail

Retail Media Ad Tech Audience

The Negative Effects of ID Loss on Advertiser KPIs

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . ID Loss’s Impact on KPIs.

Viewability

Viewability Advertising Impressions Cookies

The WIR: Smart Fridges Used in CTV Fraud Scheme, TikTok Expands its CTV Efforts, and TF1 and M6 Prepare Concessions for Planned Merger

VideoWeek

AUGUST 26, 2022

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. G/O Media Offers Brand Lift Guarantees. The Week For Agencies. WARC Predicts Ad Slowdown, but not Recession, in 2022.

Brand Lift

Brand Lift Media Agency Electronics

The WIR: Axel Springer Mulls a Break Up, TF1+ Positions Itself as an Aggregator, and Omnicom Launches ArtBotAI

VideoWeek

JULY 12, 2024

” Omnicom Launches New AI Content Offering ArtBotAI Agency holding group Omnicom this week announced the launch of ArtBotAI, which it describes as a next-generation intelligent content platform that leverages generative AI and large language models. Discovery and Paramount.

Ad Tech

Ad Tech Brand Lift Media Electronics

The Buy-Side View: Q&A with PHD’s Thomas Stimpfig

VideoWeek

OCTOBER 28, 2024

In this edition of the Buy-Side View, Stimpfig discusses the risks of overcomplicating CTV buys, PHD’s direct-to-publisher strategy, and the changing role of the modern agency. How do you think the role of the agency has changed over the past 10 years? We need to be experts in data, measurement, tech consultants and more.

Viewability

Viewability Agency Ad Tech Audience

How to decide if managed service is right for you

illumin

DECEMBER 8, 2023

Managed service is exactly what it sounds like; this method of advertising is where marketers create a strategy and budget in partnership with a marketing agency and that agency then conducts the campaigns for them. These can include creative consultation and data gathering via brand lift and foot traffic studies.

Demand Side Platform

Demand Side Platform Brand Lift CPM Agency

Lumen Research Hires Senior Director of Marketing & Appoints New Chief Operating Officer & Chief Strategy Officer

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Prior to this, she was head of media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM.

Marketing

Marketing Machine Learning Brand Lift MarTech

Digital Dish Episode 1: Performance TV 101

Digital Remedy

NOVEMBER 30, 2022

The Digital Remedy Team is excited to announce the launch of our “Digital Dish” series, where we’ll tap into industry experts to share the latest news on all things ad tech, plus actionable insights for advertisers and agencies! Prefer to read? Performance has traditionally been associated with search, display and social.

Brand Lift

Brand Lift Ad Tech Audience Ad Space

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. IPG’s UM media agency formally launched UM Commerce , which has grown out of UM Shopper and will be responsible for some $1 billion in media spend.

Media

Media Mobile Ads Brand Lift Agency

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. IPG’s UM media agency formally launched UM Commerce , which has grown out of UM Shopper and will be responsible for some $1 billion in media spend.

Media

Media Mobile Ads Brand Lift Agency

InMobi Wins 4 APAC-Level Awards from the Renowned Festival of Media Awards 2022

InMobi

APRIL 25, 2022

The Festival of Media Global Awards (FOMA) 2022, acknowledges exceptional work from agencies, media owners, brands, and ad tech players, and has been celebrating the best media campaigns from around the world for the past two decades. Additionally, the brand conducted a brand lift study.

Media

Media Brand Lift Education Ad Tech

How are Advertisers Navigating Brand Suitability on YouTube in 2024?

VideoWeek

OCTOBER 2, 2024

VideoWeek spoke with Matt Nash, SVP EMEA at Pixability, to hear how brand safety and suitability measurement in YouTube is evolving, and where the main risks for advertisers are in 2024. YouTube can obviously be bought directly by advertisers and agencies. Follow VideoWeek on Twitter and LinkedIn.

Advertising

Advertising Click Through Rate Brand Lift Conversion

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. percent average increase in brand lift, and a 3.1 percent, an 8.4

Retail

Retail Media Non-Profit Healthcare

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

VideoWeek

JANUARY 12, 2024

The Week for Publish ers Future Launches Effectiveness Measurement Tools UK special interest publisher Future has launched a new suite of effectiveness measurement tools, helping brands measure outcomes from campaigns run across Future’s titles. Consulting giant Accenture has acquired digital design and tech agency Work & Co.

Cookies

Cookies Audience Media Demand Side Platform

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. And viewability is one of the features demanded most by agencies and advertisers. It's really seen more as brand awareness marketing.

Viewability

Viewability Advertising Impressions Brand Lift

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

Audience

Audience Video Ads Media Agency

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

Media

Media Retail GDPR Agency

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital.

Ad Tech

Ad Tech Media Brand Lift Audience

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

VideoAmp Announces Planning Tool with Disney, Fox and Paramount Data US measurement provider VideoAmp has unveiled VXP (VideoAmp Cross Screen Planner), a media planning tool designed to help brands and agencies reach target audiences across linear TV, streaming and digital platforms. Today is an exciting day for me and us at Taboola.

Media

Media Marketing Agency Brand Lift

When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

Ad Monsters

JANUARY 24, 2025

Jeremy Haft, CRO at Digital Remedy TikToks ad dollars will need to flow elsewhere. TikTok was highly effective at driving brand lift, not just performance, and DOOH is a channel with significant potential that has been underinvested in. With this ban, DOOH could become a key beneficiary of the redirected ad spend. .”

Ad Tech

Ad Tech Brand Lift Audience Advertising

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

Precise TV Secures 21 Million Private Equity Investment Precise TV, a contextual ad tech firm, has received a 21 million minority investment from LDC, a private equity investor which is part of Lloyds Banking Group. Read more on VideoWeek. million in 2023, according to Press Gazette. But losses improved compared with 2022, down to 2.9

Demand Side Platform

Demand Side Platform Machine Learning Media Manufacturing

AdTech Trends

Roblox adds programmatic in-game advertising in 2024

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

Trending Sources

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

The Negative Effects of ID Loss on Advertiser KPIs

The WIR: Smart Fridges Used in CTV Fraud Scheme, TikTok Expands its CTV Efforts, and TF1 and M6 Prepare Concessions for Planned Merger

The WIR: Axel Springer Mulls a Break Up, TF1+ Positions Itself as an Aggregator, and Omnicom Launches ArtBotAI

The Buy-Side View: Q&A with PHD’s Thomas Stimpfig

How to decide if managed service is right for you

Lumen Research Hires Senior Director of Marketing & Appoints New Chief Operating Officer & Chief Strategy Officer

Digital Dish Episode 1: Performance TV 101

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

InMobi Wins 4 APAC-Level Awards from the Renowned Festival of Media Awards 2022

How are Advertisers Navigating Brand Suitability on YouTube in 2024?

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

Stay Connected