Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. How we can collect data legally has also altered how ads are sold.

Ad Tech 95

Ad Tech Cookies Ad Server Audience 95

AdExchanger

AUGUST 18, 2022

The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger.

Cookies 111

Cookies Audience Advertising Ad Tech 111

Ad Monsters

NOVEMBER 25, 2024

Across the aisle, Therran Oliphant, SVP Ad Tech, Agency Partners at Flashtalking by Oceanmedia, and the buy side champion, acknowledged his team’s challenges due to fragmentation. “There is a sprawl of data sets, and we must collect them from multiple places.

Cookies 105

Cookies Audience Ad Tech Conversion 105

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Digiday

JULY 4, 2022

For all the news (and panic) associated with the coming death of the third-party cookie, there has been a flurry of action on the part of agencies and brands to prepare, but very little consensus on what that preparation entails. But when asked about how exactly they are preparing, a majority was nowhere to be found.

Cookies 69

Cookies Agency Ad Tech Conversion 69

Ad Monsters

FEBRUARY 28, 2025

JLB: They rely on external agencies or media partners to define their audiences instead of owning that data themselves. Too often, brands use outdated segmentation models or assume agencies have it covered. JLB: The problem is that brands historically let media agencies dictate who their audience is.

Media 65

Media Advertising Ad Tech Audience 65

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

More About Advertising

APRIL 27, 2021

When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies? first appeared on More About Advertising.

Cookies 111

Cookies Advertising Ad Tech Finance 111

Digiday

NOVEMBER 22, 2022

With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Custom (Digiday): How would you frame the state of third-party cookies for advertisers right now?

Cookies 75

Cookies Advertising Ad Tech Education 75

More About Advertising

SEPTEMBER 28, 2021

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Data and creativity aren’t mutually exclusive; The post Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

Cookies 104

Cookies Audience Advertising Marketing 104

AdExchanger

FEBRUARY 13, 2024

Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media buying strategies. Cookies offered precision and scale in ad tech, and their deprecation leaves trading teams with more fragmentation and complexity to manage than ever before.

Cookies 116

Cookies Ad Tech Agency Media 116

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Digiday

OCTOBER 6, 2022

Earlier this year, Google once again delayed the death of the third-party cookie in its browser but left some to speculate that this isn’t the last time the deadline will be moved. Google delayed the death of the third-party cookie again earlier this year. This conversation has been lightly edited and condensed for clarity.

Ad Tech 69

Ad Tech Cookies Conversion Audience 69

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” Is the industry truly braced for the post-Chrome cookie era? MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry.

Cookies 111

Cookies Media Ad Tech Impressions 111

Digiday

DECEMBER 22, 2022

And, as always, trust is increasingly critical for ad tech to prove its value to both advertisers and publishers. Jochen Schlosser, Chief Technology Officer at Adform, spoke with the Custom in-house agency at Digiday Media about how ad tech will respond to questions around privacy, identity, sustainability and transparency in 2023.

Ad Tech 69

Ad Tech Cookies Viewability ROI 69

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

VideoWeek

APRIL 15, 2024

Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side.

Cookies 96

Cookies Ad Tech Media Agency 96

More About Advertising

NOVEMBER 25, 2021

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. With The Cookie. Maybe it should have a word with the media buying fraternity too.

Cookies 75

Cookies Media Advertising Ad Tech 75

Ad Monsters

JUNE 7, 2024

Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more….

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 68

Ad Tech Finance Cookies Impressions 68

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. Which ad tech vendors are delivering the most value to your business? What are the challenges publishers face when it comes to Googles U-turn on cookies?

Education 59

Education Cookies Ad Tech Media 59

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Big Tech casts a long shadow. Emerging channels: retail media and CTV.

Cookies 69

Cookies Conversion Ad Tech Retail 69

VideoWeek

APRIL 9, 2024

The announcement comes ahead of Google’s deprecation of third-party cookies in Chrome, and according to ID5 CEO and Co-Founder Mathieu Roche, provides a welcome seal of approval from the buy-side. But this is also a validation that it also works for marketers and agencies.”

Cookies 119

Cookies Mobile Ads Agency Audience 119

Digiday

MAY 9, 2023

A survey out today of 1,000 agency and marketing execs shows a majority believe user tracking will soon become obsolete, but only 40% are familiar with non-cookie based options. Among them, 64% stated they will increase budgets toward suppliers that don’t rely on third-party cookies or any personal data collection.

Cookies 78

Cookies Ad Tech Marketing Agency 78

Digiday

MAY 9, 2023

A survey out today of 1,000 agency and marketing execs shows a majority believe user tracking will soon become obsolete, but only 40% are familiar with non-cookie based options. Among them, 64% stated they will increase budgets toward suppliers that don’t rely on third-party cookies or any personal data collection.

Cookies 78

Cookies Ad Tech Marketing Agency 78

Digiday

DECEMBER 18, 2022

Next year, companies ranging from brands and publishers to agencies and ad tech intermediaries will need to comply with new privacy laws in Colorado, Connecticut, Utah, Virginia and — of course — California, where the existing California Consumer Privacy Act will give way to the even more comprehensive California Privacy Rights Act, or CPRA.

Ad Tech 95

Ad Tech Cookies Agency Advertising 95

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. Enter media agencies. Agencies have only been able to aggregate so much buying power around programmatic, after all. Not when those deals were really about agencies using their buying power to negotiate volume-based discounts.

Agency 72

Agency Media Ad Tech Demand Side Platform 72

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. “If

Healthcare 115

Healthcare Marketing Cookies Electronics 115

Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

Ad Space 86

Ad Space Cookies Ad Tech Agency 86

Ad Monsters

JULY 8, 2022

Change is inevitable, especially in the ad tech space which is constantly developing new systems to improve itself. A new wave of experimental ideas is washing over the ad tech industry that many believe will ultimately have a great impact on the open web. . The first era of the internet was created in the 90s.

Advertising 98

Advertising Cookies Ad Tech Non-Profit 98

Ad Monsters

JANUARY 27, 2023

Renewed Focus on Algorithmic Bias In addition to focusing on specific kinds of data, 2023 will be a year that sees Artificial Intelligence (AI) systems and algorithms scrutinized in more detail, both by states and by federal regulators across multiple agencies. The post 4 Data Privacy Trends for 2023 appeared first on AdMonsters.

Ad Tech 138

Ad Tech Cookies Communications Advertising 138

Digiday

JANUARY 23, 2023

The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Because The Trade Desk has made efforts over the last year to generate a closer and more direct relationship with brands — media agencies’ clients. So what are the complaints?

Agency 75

Agency Media Retargeting CPM 75

VideoWeek

JULY 23, 2024

Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset – one which won’t involve the complete sunsetting of third-party cookies. Google’s initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry.

Cookies 52

Cookies Marketing Retargeting Audience 52

More About Advertising

APRIL 8, 2021

Publicis Groupe is early out of the blocks with a specialised service to help its clients track and target consumers online once Google has removed third party cookies from its Chrome browser in 2022. A partnership with online ad platform The Trade Desk will give Publicis (via Epsilon) access to Unified ID, an alternative to.

Cookies 64

Cookies Advertising Ad Tech Agency 64

Digiday

JANUARY 1, 2023

Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Progress on data privacy.

Media 72

Media Agency Retail Machine Learning 72