Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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OCTOBER 6, 2016

Joy Bhattacharya is managing director of Accenture Interactive, the world’s biggest and fastest-growing digital agency. Among other things he is responsible for design and innovation practice Fjord’s general management and business growth and leads Accenture Interactive’s business in the UK.

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JUNE 28, 2022

Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Delivering digital ads in a privacy first. The post Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising first appeared on More About Advertising.

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SEPTEMBER 2, 2024

Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as the antitrust case against Google in the US develops. Ad analyst Brian Weiser wrote in his newsletter: “In total, these (Google) businesses generated $15 billion in booked revenue and $2.9

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VideoWeek

JUNE 29, 2022

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains.

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JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

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PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. These steps can enhance your ad performance and drive better results during the holiday season.

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FEBRUARY 2, 2022

The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising. Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality.

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Martech Series

JUNE 1, 2022

Long brings extensive experience in ad tech, advanced TV, CTV, data management, yield optimization and programmatic capabilities and is a key addition to our senior management team. “He is a critical addition for helping AP deliver superlative client innovation and value.”.

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Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

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Digiday

JULY 31, 2022

Ad-tech company Tremor International acquired Amobee for $239 million. Trailer Park Group, an entertainment and marketing company, announced the launch of Mutiny, a new gaming agency. The new agency will further the company’s growth in the gaming and esports space. .

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DECEMBER 15, 2020

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected.

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JANUARY 18, 2021

Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in the US with Media by Mother, an initiative 18 months in the making it seems. The new agency, based in New York, will be headed by former WPP global head of media strategy Dave Gaines.

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Dentsu Posts 8.2

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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Martech Series

NOVEMBER 7, 2022

Agency media teams routinely expend significant time and effort to maintain various platforms/systems to handle underspend and changes in execution strategy. Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI. Media Optimization. “apworks.ai

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APRIL 29, 2024

K+C will now join the growing number of tech companies de-listing from the UK stock market. Olivier Padiou is CEO … The post Valtech buys experience agency Kin +Carta for £239m first appeared on More About Advertising. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C.

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AUGUST 5, 2020

Technology has revolutionized the advertising industry. Powered by the rise of the internet, this sector has grown by leaps and bounds in the last few years. Customers have also come a long way. It is now time for advertisers to catch up with the audience by providing compelling and satisfying content. This has been borne.

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JUNE 26, 2024

For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison Avenue creative agencies and then enlarged as they bought back the media independents that broke away in the 1970s and 80s.

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FEBRUARY 14, 2024

Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. Director of brands, planning and creative Radha Davis … The post Sainsbury’s boosts in-house agency Zest with hiring spree first appeared on More About Advertising.

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JULY 14, 2022

UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. The post Agency collective Harbour launches new metaverse offer Harbour Immersive first appeared on More About Advertising. Harbour Immersive says it will help brands integrate the metaverse into their broader communication plan. It will also.

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NOVEMBER 30, 2022

Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the biggest OOH independent media agency worldwide. The post Leading OOH media agency Talon rebrands to major on global scale and ambitions first appeared on More About Advertising.

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Digiday

FEBRUARY 12, 2023

And also, you have, advertisers and agencies running bake-offs on the supply side to have preferred relationships, this all favors the biggest SSPs in a consolidating business.” It’s very clear that agencies and media companies want to do more with fewer,” added Barash, “They don’t need as many partners as they once had. “In

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MAY 12, 2020

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and long-serving Mediacom exec the highly capable Nick Lawson (both below) but Allan was a bridge.

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JUNE 4, 2020

Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per cent. Pretty grim but better than some estimates. The numbers are likely to be similar.

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MARCH 25, 2021

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ‘Mac vs PC’ ads. first appeared on More About Advertising.

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JULY 20, 2022

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the World Federation of Advertisers and The Observatory International.

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SEPTEMBER 1, 2021

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media director (when agencies had such things) Brian Jacobs. Crater Lake (which sounds like a whizzy.

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JANUARY 3, 2021

The post S4 Capital kicks off 2020 with two new agencies in the US first appeared on More About Advertising. Integrated.

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JULY 24, 2024

Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business models. Why creative and media agencies need a neutral space first appeared on More About Advertising.

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VideoWeek

JANUARY 13, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. The Week For Agencies. The Week for Publishers.

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OCTOBER 8, 2024

Despite the whooping and hollering from the winning teams (a 7stars bronze winner seemed to have a team of at least 100) and the many excellent entries (winner McCain below), there was a discernible air of, not dejection exactly, but resignation … The post Creative agencies: an industry so clearly on the back foot is hardly a way forward first (..)

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Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. But few of them are big enough to give these ad tech vendors heartburn. That is to say the business continues to see a steady flow of ad dollars into its platform. Things aren’t great for the ad tech vendor.

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DECEMBER 20, 2021

The post Fiona Foy: trust, yes, but verify too in media agency deals first appeared on More About Advertising. My colleague at Media Marketing Compliance, Stephen Broderick, was part of the group of select advisers that helped put that report together and we share a long-standing interest in bringing this issue to the.

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JANUARY 6, 2023

The post WPP buys US tech agency Fenom Digital – is it time it broadened its horizons? Fenom was founded in New york by Dylan Runne three years ago and now employs 190 people (not bad going) working for clients including Basset Furniture, Casper, Crocs, David. first appeared on More About Advertising.

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FEBRUARY 4, 2020

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers.

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Basis

OCTOBER 17, 2022

As if recruiting wasn’t enough of a problem on its own, complexity in digital marketing and media presents additional crises for brands, agencies, and publishers alike. The convoluted nature of the ad tech supply chain also creates opportunities for fraud. from 2021 to 2028.

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