PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. These steps can enhance your ad performance and drive better results during the holiday season.

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JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

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JUNE 28, 2022

Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Delivering digital ads in a privacy first. The post Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising first appeared on More About Advertising.

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Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

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FEBRUARY 2, 2022

The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising. Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality.

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JUNE 26, 2024

For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison Avenue creative agencies and then enlarged as they bought back the media independents that broke away in the 1970s and 80s.

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APRIL 29, 2024

K+C will now join the growing number of tech companies de-listing from the UK stock market. Olivier Padiou is CEO … The post Valtech buys experience agency Kin +Carta for £239m first appeared on More About Advertising. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C.

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OCTOBER 8, 2024

Despite the whooping and hollering from the winning teams (a 7stars bronze winner seemed to have a team of at least 100) and the many excellent entries (winner McCain below), there was a discernible air of, not dejection exactly, but resignation … The post Creative agencies: an industry so clearly on the back foot is hardly a way forward first (..)

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FEBRUARY 14, 2024

Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. Director of brands, planning and creative Radha Davis … The post Sainsbury’s boosts in-house agency Zest with hiring spree first appeared on More About Advertising.

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JULY 24, 2024

Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business models. Why creative and media agencies need a neutral space first appeared on More About Advertising.

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NOVEMBER 6, 2017

Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for consultancies to make a big money bid. First, they discuss the challenges of how agencies.

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Digiday

JULY 31, 2022

Ad-tech company Tremor International acquired Amobee for $239 million. Trailer Park Group, an entertainment and marketing company, announced the launch of Mutiny, a new gaming agency. The new agency will further the company’s growth in the gaming and esports space. .

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Martech Series

NOVEMBER 7, 2022

Agency media teams routinely expend significant time and effort to maintain various platforms/systems to handle underspend and changes in execution strategy. Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI. Media Optimization. “apworks.ai

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VideoWeek

JUNE 29, 2022

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains.

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FEBRUARY 24, 2021

The post Pandemic job cuts another sign of reduced role for agencies first appeared on More About Advertising. The cost of such exits usually comes under “restructuring,” a handy euphemism. This isn’t surprising (and there may.

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Martech Series

JUNE 1, 2022

Long brings extensive experience in ad tech, advanced TV, CTV, data management, yield optimization and programmatic capabilities and is a key addition to our senior management team. “He is a critical addition for helping AP deliver superlative client innovation and value.”.

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JULY 14, 2022

UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. The post Agency collective Harbour launches new metaverse offer Harbour Immersive first appeared on More About Advertising. Harbour Immersive says it will help brands integrate the metaverse into their broader communication plan. It will also.

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Digiday

FEBRUARY 12, 2023

And also, you have, advertisers and agencies running bake-offs on the supply side to have preferred relationships, this all favors the biggest SSPs in a consolidating business.” It’s very clear that agencies and media companies want to do more with fewer,” added Barash, “They don’t need as many partners as they once had. “In

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Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. But few of them are big enough to give these ad tech vendors heartburn. That is to say the business continues to see a steady flow of ad dollars into its platform. Things aren’t great for the ad tech vendor.

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NOVEMBER 30, 2022

Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the biggest OOH independent media agency worldwide. The post Leading OOH media agency Talon rebrands to major on global scale and ambitions first appeared on More About Advertising.

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MARCH 17, 2021

But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital agencies which have so far remained under most people’s radar – apart from the private. The post 2021 set to be big M&A year - will new-style creative agencies be back on the menu?

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AUGUST 1, 2017

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, the combined number is up by 24 on the previous half and is the second.

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JULY 20, 2022

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the World Federation of Advertisers and The Observatory International.

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JANUARY 18, 2021

Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in the US with Media by Mother, an initiative 18 months in the making it seems. The new agency, based in New York, will be headed by former WPP global head of media strategy Dave Gaines.

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FEBRUARY 10, 2023

Unusually CEO Philippe Krakowsky chose to highlight the performance of his two big digital agencies – R/GA and Huge – as a drag on growth. He said that both agencies, which have been down-sizing with. The post IPG trails Publicis and Omnicom as digital agencies take hit first appeared on More About Advertising.

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Dentsu Posts 8.2

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APRIL 25, 2017

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves online programmatic buys.

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MARCH 27, 2023

GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his mantra for his two-year term is: “Let’s support a resilient, thriving and mentally healthy workforce.” The post Can new IPA leader Krichefski improve agency mental health? first appeared on More About Advertising.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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MARCH 25, 2021

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ‘Mac vs PC’ ads. first appeared on More About Advertising.

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VideoWeek

JUNE 28, 2023

It was inspired by ‘financed emissions’, a concept used in the financial services industry which calculates the GHG emissions associated with a financial institution’s loans and investments. For agencies, it relates to sales generated by ad campaigns they work on for clients.

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JANUARY 6, 2023

The post WPP buys US tech agency Fenom Digital – is it time it broadened its horizons? Fenom was founded in New york by Dylan Runne three years ago and now employs 190 people (not bad going) working for clients including Basset Furniture, Casper, Crocs, David. first appeared on More About Advertising.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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DECEMBER 20, 2021

The post Fiona Foy: trust, yes, but verify too in media agency deals first appeared on More About Advertising. My colleague at Media Marketing Compliance, Stephen Broderick, was part of the group of select advisers that helped put that report together and we share a long-standing interest in bringing this issue to the.

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Digiday

MARCH 27, 2023

But that starts with brands and their agencies thinking outside the box about their audiences. They can also expand their reach and finance more diverse publications , which many brands and agencies now consider table stakes. Ad tech providers and media selling operations are built for buyer needs.

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MAY 12, 2020

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and long-serving Mediacom exec the highly capable Nick Lawson (both below) but Allan was a bridge.

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SEPTEMBER 1, 2021

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media director (when agencies had such things) Brian Jacobs. Crater Lake (which sounds like a whizzy.

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