Ad Tech Agency First-Party Cookies 
Adtelligent
JULY 1, 2020
Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.
Paleo AdTech
DECEMBER 10, 2023
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
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VideoWeek
JUNE 1, 2023
Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. ITV has leaned heavily into advanced targeting and measurement capabilities for ads run on ITVX, its newly rebranded streaming service.
Monetize More
JUNE 7, 2022
Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change.
Lemonads
OCTOBER 5, 2021
But, you take a deep breath because the change will only affect cookies that come from third parties. In other words, you can still use first-party cookies to collect basic data about visitors. So, you will still be able to leverage the data collected by the first parties.
Single Grain
JUNE 25, 2021
The conversion measurement API: A key inclusion for digital ad agencies and websites that make their primary revenue through advertising, the conversion measurement APIs measure purchases based on ads and attributes them to specific ads without using cross-site persistent identifiers.
Paleo AdTech
FEBRUARY 1, 2022
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
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