VideoWeek

OCTOBER 10, 2023

Perhaps even more vitally, many aren’t sending properly through GDPR consent signals. For example there’s still work to be done on capturing user and device IDs says Pia Sturm, group head of programmatic at GroupM.

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Ad Monsters

JANUARY 10, 2024

Brands and agency leaders will leverage this technology actively. This relationship between AI and human expertise will define the future of marketing roles.” – Monica Ho, CMO of SOC “In 2024, agency roles will undergo a significant transformation shaped by AI and technology. Fraud: Who Comes Out on Top?

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More About Advertising

MARCH 6, 2018

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.

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Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote.

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VideoWeek

JANUARY 8, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. In the future, Garcia believes agencies will see “more of the harmonization” between privacy expertise and client support.

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Digiday

JULY 18, 2022

The California Privacy Protection Agency released a draft of proposed regulations for enforcing California’s privacy law. And GDPR enforcement is picking up. In the latest episode of the Digiday Podcast, Shelton Leipzig surveyed the current privacy regulation landscape and interpreted what it portends for the digital ad industry.

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More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

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VideoWeek

OCTOBER 11, 2024

The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek.

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Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.

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Martech

OCTOBER 21, 2021

based marketers with European prospects or customers are subject to the European Union’s GDPR , and, in January 2020, the California Consumer Privacy Act (CCPA) went into effect. Martech ecosystem integration. In particular, calls play an important role in establishing the link between digital and offline channels. More unified customer view.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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More About Advertising

SEPTEMBER 16, 2019

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.

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Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Digiday: For years, sales houses relied on ad tech vendors to fix programmatic ad flaws, but 2025 marks a shift toward regaining control.

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Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Digiday: For years, sales houses relied on ad tech vendors to fix programmatic ad flaws, but 2025 marks a shift toward regaining control.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner. See more benefits knowonlineadvertising.com.

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Digiday

NOVEMBER 21, 2022

While Black Friday and Cyber Monday sales have been ongoing for some brands, the true BFCM madness commences this week and marketers and agency execs say that ad spending continues to focus on Meta platforms Facebook and Instagram. However, they are also testing out running BFCM ads on TikTok as well this year.

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Digiday

FEBRUARY 1, 2023

Jacob Harrison, director of e-commerce investment strategy at CMI Media Group, a WPP-owned agency, said this competition in the marketplace will increase rapidly. Criteo’s Gleason also noted the growing challenges with more ad tech companies offering retail media as an “add-on,” leading to further fragmentation in the market.

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More About Advertising

DECEMBER 14, 2021

The combination of data legislation like the EU’s GDPR or Virginia’s recently-passed CDPA, and the industry’s advocacy has helped with this education, but regularly these discussions have the wrong focus. The general public is more educated and aware than ever before about data privacy.

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Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Many ad tech vendors have been using this type in their third-party cookies tracking.

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Digiday

JULY 24, 2022

There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves. seems a bit short-sighted.

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Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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InMobi

DECEMBER 7, 2018

Next year, transparency and control will be increasingly critical to everyone from the head of media buying at major brands down to advertising agencies and everyone else in the online advertising community, as issues around brand safety and lack of transparency become too big to ignore any longer.

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Ad Monsters

DECEMBER 26, 2023

Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech Speakers: Kerel Cooper and Erik Requidan Co-Founder and Co-Hosts of The Minority Report; Chris Contreras, Chief Customer Officer, MNTN Quote: “I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN.

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illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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VideoWeek

JANUARY 5, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Ad Tech GDPR Cookies Agency 52

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so. The Trade Desk did not comment.

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Automatad Inc.

DECEMBER 23, 2022

CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. It will be effective from January 1, 2023, and will be enforced from July 1, 2023, by the California Privacy Protection Agency. The post A Publisher’s Guide to CPRA (CCPA 2.0)

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Yahoo Ad Tech. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

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Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

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Paleo AdTech

NOVEMBER 6, 2023

According to Ad Age magazine , it went from about 500 million total spending to 3 billion in the first two decades of the 20th century. Agency people started to appear acting like they knew what they were talking about, and they knew how to tell, convince people to buy whatever it was. Theories of persuasion were written.

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Paleo AdTech

JANUARY 11, 2022

According to Ad Age magazine , it went from about 500 million total spending to 3 billion in the first two decades of the 20th century. Agency people started to appear acting like they knew what they were talking about, and they knew how to tell, convince people to buy whatever it was. Theories of persuasion were written.

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Lemonads

OCTOBER 5, 2021

There have been many changes in recent years that pinpointed the potential phase-out of consumer tracking technology like third-party cookies, like the implementation of GDPR laws in Europe. Some leading ad tech specialists have even expressed concern over Google’s motivation for eliminating cookies from third parties.

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Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. Run a Profitable Ad Exchange Business!

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VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call. is due to be launched in May.

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