VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

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illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Follow @illuminHQ

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Ad Tech Daily

JULY 28, 2022

The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise.

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VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

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VideoWeek

SEPTEMBER 27, 2024

The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? Of course, IAB Tech Lab’s guidelines are only that. In-stream vs. out-stream.

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Video Ads Demand Side Platform Impressions Brand Awareness 71

Ad Tech Daily

OCTOBER 12, 2022

In this role Finegan will be responsible for growing LightBox TVs commercial relationships with holding companies, independent agencies and direct clients. The post LightBox TV Appoints Sam Finegan as SVP Demand appeared first on Ad Tech Daily.

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Ad Tech Daily

JULY 25, 2022

Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on Ad Tech Daily.

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Ad Monsters

SEPTEMBER 13, 2022

A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can improve its own CO2 emissions. Many have believed that the ad tech industry’s carbon footprint is nearly non-existent. Many brands, agencies, and vendors can fall under multiple scopes. The Scope of Sustainability.

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VideoWeek

JUNE 21, 2022

Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. Many of the major agency groups and ad tech companies have committed to becoming carbon neutral in the not-too-distant future.

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MNTN

JUNE 6, 2022

The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. And according to a new report from healthcare ad tech firm DeepIntent, there is a reason for that growth—64% of Connected TV viewers prefer watching ads over paying more for content. .

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?

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Martech Series

AUGUST 18, 2022

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds.

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VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

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VideoWeek

FEBRUARY 27, 2023

Celebrating the Best in Video & CTV Advertising The EVA categories this year are: Campaigns Best CTV Campaign Best Social Video Campaign Best Cross-Media Video Campaign Best Use of Data Best Video Campaign Best Performance Campaign Individual Leadership in Video Award Rising Star (under 35) Commercial Leader of The Year Video Innovator of the Year (..)

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Ad Tech Daily

MARCH 17, 2023

“We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising” Gamut offers advertisers brand-safe, direct […] The post Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local Advertisers Through the Use of Artificial Intelligence appeared first on Ad Tech (..)

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VideoWeek

APRIL 10, 2024

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

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VideoWeek

JULY 13, 2022

The best in European video and CTV advertising convened at Regent’s Park yesterday for Videoweek’s inaugural European Video Awards & Garden Party. The EVA winners were: Best Agency for Video (sponsored by Pubmatic) – Team5pm. Best Agency Team (sponsored by Vevo) – Silverbullet.

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illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Dentsu Posts 8.2

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Digiday

APRIL 16, 2023

ClearLine’s launch represents a necessary evolution of the ad tech sector that “significantly increases spend going towards working media,” according to the SSP’s press statement. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’?

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Advendio

FEBRUARY 28, 2023

Matthew’s extensive experience in both sales and the ad tech industry make us delighted to welcome him to our team and utilize his expertise to further ADvendio’s expansion. I started my media career on the agency side of the business as a media buyer. I double majored in History and French.

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VideoWeek

JULY 19, 2024

Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

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Digiday

JULY 24, 2022

billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces.

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VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

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Martech Series

FEBRUARY 9, 2023

A study conducted by GumGum and MAGNA Global (which has not been audited by the MRC) found that ads placed with insights that go beyond metadata and analyse the video itself create a 12 percent stronger alignment between an ad and a video. The study also found that video ads placed on a content level were 2.3x

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Digiday

MARCH 20, 2023

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. A group of agency and advertising partners received early access to InfillionX to test the full-funnel solution, with Horizon Media participating in the pilot.

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Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive. The real upfront market.

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Digiday

JUNE 7, 2022

The key hits: TV network and agency executives are concerned how adding support for multiple measurement providers will increase their measurement costs. TV networks and agencies already pays tens to hundreds of millions of dollars annually to use Nielsen’s measurements. said one agency executive. Currency costs.

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MNTN

JUNE 3, 2022

Report: Viewers Prefer Connected TV Ads to Traditional Ones – Ads may be more relevant to viewers if they’re watching on a smart or connected device, according to a report from healthcare ad tech firm DeepIntent.

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VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

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Flashtalking by Mediaocean

JUNE 7, 2022

Now, with the companies combined, additional AI and NLP enhancements will be swiftly added to the offering including best-in-class automatic content classification and optimization. Specifically, brands and their agency partners will be able to: Use AI-enabled product identification in customer support and sales processes.

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