AdExchanger

FEBRUARY 13, 2024

After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions.

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More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

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PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. PubMatic, for example, worked with agency giant Dentsu on a CTV campaign that sought to reach consumers who wanted to buy a high-value tech product during the holiday shopping season.

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Viewability Demand Side Platform Cookies Impressions 93

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

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More About Advertising

JULY 22, 2015

New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50 per cent of it is.

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VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

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Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive.

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Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

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VideoWeek

OCTOBER 28, 2024

In this edition of the Buy-Side View, Stimpfig discusses the risks of overcomplicating CTV buys, PHD’s direct-to-publisher strategy, and the changing role of the modern agency. How do you think the role of the agency has changed over the past 10 years? We need to be experts in data, measurement, tech consultants and more.

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Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

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Ad Tech Viewability Non-Profit Media 52

Digiday

JULY 24, 2022

Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale.

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Digiday

JULY 17, 2022

“There is a pushback against opaque fees, or opacity in pricing in programmatic,” said Jillian Tate, senior vp and head of programmatic and paid media at Bounteous, an independent agency/consultancy. “The ability to reach relevant audiences at scale and efficiently more than make up for fees associated with ad tech.

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Media Ad Tech Agency Viewability 72

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.

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VideoWeek

DECEMBER 18, 2023

VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. To prepare for this shift, it’s important that advertisers and agencies use cross-platform planning technology that will allow them to run efficiently and use their budget to reach their audiences and KPIs.

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A/B Testing Audience Non-Profit Ad Tech 122

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry.

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Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.

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Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.

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Viewability Ad Space Conversion Ad Tech 52

Digiday

MAY 29, 2022

To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

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Digiday

JUNE 2, 2022

The holding company plans to use Lumen’s data set to try to deliver engagement levels of between three and 10 times effectiveness, but then grow its own proprietary database around attention across all its media agency outposts. Those metrics make you buy lots of little tiny little crappy ads.

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Media Viewability Impressions Ad Tech 55

VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. Lastly, attention-based metrics will start replacing viewability metrics mid-funnel. Nicola Lewis, CEO, Finecast.

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Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

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Digiday

JANUARY 8, 2023

For this plan to work at scale, Schibsted needed ad tech vendors — businesses that have access to programmatic ad dollars more readily than publishers ever will. Moreover, only ad traffic with these first-party IDs was able to meet daily spend targets across the campaign period, per Adform.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner. See more benefits knowonlineadvertising.com.

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VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. So the ARF, once it has its definition of attention, will test how well these various techniques really do measure it.

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VideoWeek

SEPTEMBER 9, 2022

It allows the company to report on UK programming, advertising, attention, viewability and co-viewing at the same level of detail as it does in the US. Watch and learn.

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Ad Monsters

FEBRUARY 8, 2023

We spoke with Amanda Dean , Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray , Senior Director, Programmatic Growth, timehop & Nimbus; Ron Duque , Head of Advertising and Ad Tech Operations, WeatherBug; and Marc Santiago , VP, Programmatic Engineering, Nimbus.

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VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement.

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Viewability Ad Tech Cookies Impressions 52

VideoWeek

JUNE 7, 2022

Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise. “This capital will allow us to serve the needs of our agency and brand partners as we continue to refine AU to create the most precise metric to measure media quality.”

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CPM Viewability Impressions Media 64

InMobi

JANUARY 25, 2022

So what are advertisers and agencies doing now in light of these changes? Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. in April 2021, has caused shockwaves throughout the mobile advertising industry.

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Brid.tv

APRIL 17, 2024

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

FEBRUARY 9, 2024

percent) IPG Sees Continued Low Spending from Tech and Telco Clients Agency holding company Interpublic Group posted organic net revenue growth of 1.4 Lumen and TVision Bring Attention Measurement to LG TVs LG Ad Solutions has partnered with Lumen Research and TVision to help advertisers measure attention for ads served on LG TVs.

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Ad Monsters

OCTOBER 7, 2022

There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers. Here are three findings about cross-platform TV measurement from publishers actively growing their ad tech businesses in those areas. Key Measurement Takeaways of WBD’s ad tech business : .

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Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. What marketers want.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

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VideoWeek

MARCH 11, 2024

And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. Brand advertisers and their procurement teams are signing contracts with agencies that require low CPMs in brand safe environments, and their bonuses often hinge on securing the lowest possible price.

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Ad Tech Impressions Non-Profit CPM 52

VideoWeek

JULY 28, 2023

UK Government to Crack Down on Illegal and Inappropriate Online Ads The UK Government announced it will place tougher rules on Google Ads and other major ad tech companies to stop children seeing inappropriate ads, including alcohol and gambling promotions, as well as fraudulent celebrity endorsements for financial scams.

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