Ad Monsters

FEBRUARY 18, 2025

Many ad tech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Consider the cautionary tale of ad network Rocket Fuel.

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Adweek

NOVEMBER 28, 2023

As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and messaging that resonates, ultimately leading to more effective campaigns.

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Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

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illumin

AUGUST 30, 2024

Spotify also introduced new ad formats, including video, and more expansive audience targeting. This is going to be crucial for the company’s advertising future, especially since its audience segments quadrupled to more than 100 last month. As previously mentioned, Spotify recently added new ad formats to its Ad Manager.

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Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Adweek

FEBRUARY 28, 2024

In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments.

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Adweek

MARCH 13, 2025

The agents can use criteria like a brand's specific values, business goals, and target audience demographics, Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety.

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Ad Tech Daily

NOVEMBER 2, 2024

This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.

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PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic Celebrate Measurement and Attribution Real-time reporting has become the norm and advertisers expect clear visibility into their campaign performance.

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Ad Tech Daily

OCTOBER 28, 2024

The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.

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The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

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Ad Tech Machine Learning ROI Ad Targeting 100

Ad Tech Daily

OCTOBER 23, 2024

MGID+ presents monetization, […] The post MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers appeared first on Ad Tech Daily.

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Audience Ad Tech Advertising Media 105

Adweek

NOVEMBER 9, 2022

For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities. Cookie syncing is when ad tech companies map a.

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The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

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Ad Tech Machine Learning Ad Click Ad Targeting 100

Adweek

JULY 12, 2022

Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically. The integration will power interoperability between Disney's Audience Graph.

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Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms.

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Ad Tech Audience ROI Advertising 104

Ad Monsters

OCTOBER 9, 2024

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. Earlier this year, Setupad launched a fully automated self-serve platform for Prebid.

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Ad Tech Non-Profit Cookies A/B Testing 116

AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix.

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Audience eCommerce Ad Tech Ad Targeting 119

Ad Tech Daily

OCTOBER 22, 2024

MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals.

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AdExchanger

JANUARY 10, 2024

Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

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Ad Tech Cookies Conversion Media 137

The Ad Tech Blog

JULY 19, 2022

For example, betting on the wrong audience. The post Accurate Data appeared first on The Ad Tech Blog. The problem is not whether you can trust your tracking tool numbers or not. The problem is not having at least two implemented.

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Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

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Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Publishers, especially premium and news publishers, must leverage their unique content and audience insights to stand out.

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Cookies Ad Tech Audience Advertising 101

AdExchanger

AUGUST 20, 2024

Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Ad Tech Audience Marketing Media 96

Exchange Wire

MAY 23, 2024

Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. The post Ad Tech Is Not Big Tech appeared first on ExchangeWire.com. Although the [.]

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Ad Tech Advertising Audience 96

VideoWeek

DECEMBER 17, 2024

Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. In some cases, buyers have been used as scapegoats by some ad tech platforms.

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Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

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Ad Tech Conversion Communications Audience 94

Adweek

SEPTEMBER 11, 2023

Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies.

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Ad Tech Daily

FEBRUARY 7, 2025

Homes.com Networks massive January audience of 114 million unique visitors is comparable to Super Bowl LVIIIs audience WASHINGTON — Homes.com a CoStar Group leading online residential marketplace returns to the big game with two 30-second spots: Not Saying Were the Best during the first quarter and Still Not Saying Were the Best during the (..)

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Ad Monsters

JUNE 27, 2024

Today in collaboration with AdExchanger and Prohaska Consulting, we introduced Ad Tech Accelerator, a first-of-its-kind initiative to provide media professionals and executives with the advanced strategic and tactical training needed to thrive in the increasingly complex world of ad tech operations and revenue strategy.

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Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Chris addressed this by walking us through the intricacies.

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The Ad Tech Blog

JULY 20, 2022

First, the Metaverse should capture a big enough audience for any advertiser to be interested. Where you normally see printed Ads in the real world, you should see them in the Metaverse. The post Metaverse appeared first on The Ad Tech Blog. I don’t think people will “vanish” into the Metaverse.

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Ad Tech Daily

OCTOBER 24, 2024

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections.

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Ad Tech Daily

OCTOBER 14, 2024

This integration empowers political advertisers to create, launch, and activate voter audiences within the same day, significantly […] The post StackAdapt Announces Direct Integration with L2 for Same-Day Voter Audience Activation appeared first on Ad Tech Daily.

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Audience Ad Tech Impressions Advertising 98

Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. DanAds helped Tripadvisor turn this vision into reality by creating a self-service platform called Ad Express.

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Ad Tech Cookies Ad Server Audience 95

illumin

OCTOBER 31, 2024

With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. Our top ads from Halloween 2024 Every year there are so many fun and engaging ads to watch and 2024 is no exception. Disney+ Fear is here in Disney+’s 2024 Halloween ad.

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Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. One case, already decided, found Google guilty of monopolizing the search market.

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Ad Monsters

MARCH 3, 2025

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? Its time we talked about ROASthe golden child of ad tech KPIs. Return on Ad Spend is the metric we all love to flaunt in client meetings, the one we slap on dashboards like a badge of honor. Its familiar.

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Ad Tech Brand Awareness Impressions Audience 95