Ad Tech Audience Brand Lift 
illumin
MAY 9, 2024
Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?
Ad Monsters
FEBRUARY 20, 2025
Partnerships with brands and RMNs looking to connect creative, performance, and data will be critical. Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom.
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VideoWeek
MAY 17, 2024
Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase.
The Ad Tech Blog
JUNE 15, 2024
Understanding these neural activations helps advertisers craft messages that resonate deeply with their audience. This shift makes emotional memories more resistant to suppression, ensuring that the brand remains top-of-mind for consumers. Advertisers must understand that positive perceptions alone may not drive purchasing behavior.
Martech Series
DECEMBER 19, 2022
This year, TripleLift increased its global scale and reach with Dailymotion’s full inventory, including Billboard and Marie-Claire, and added tailor-made Open Real Time Bidding (oRTB) integration for Dailymotion to monetize in-stream inventory and custom native ad units for the historically video-focused publisher.
illumin
MAY 28, 2024
This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.
Ad Monsters
DECEMBER 13, 2022
By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. ” .
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