illumin

MAY 9, 2024

Better audience targeting Brand awareness measurement can also help to better target your audience and even identify new ones. It brings personalization to your marketing campaigns because it tells you what resonates with your customers and you can then take advantage of that information to increase audience engagement.

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. This results in ads being placed in less effective channels, reducing their chances of being seen and remembered by the target audience.

Audience 130

Audience ROI Control Group Media 130

Ad Monsters

JUNE 27, 2024

Instead, we follow the lead of retail media owners, ensuring our financial models, operational methods, approval processes, and creative control align with their rules of engagement. As part of Vibenomics, I focus on ad tech and advertising within Mood Media. One is a straightforward control test, which is easier to execute.

Retail 111

Retail Media Control Group Conversion 111

Digital Remedy

JANUARY 27, 2023

Welcome to the second episode of The Digital Dish , where we dish on all things ad tech. Is Z just cannibalizing my organic audience? The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client. Prefer to read? There’s no skew this way.

CPA 52

CPA Control Group Conversion Rate Conversion 52