Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

Cookies 206

Cookies Demand Side Platform Audience Ad Tech 206

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. What signal loss refers to is the erosion of data that was once used as a reliable proxy for consumer behaviours, or the consumer themselves, such as the famous or infamous third-party cookie.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”

Cookies 115

Cookies Ad Tech A/B Testing CPM 115

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. In some cases, buyers have been used as scapegoats by some ad tech platforms.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 132

Cookies Ad Tech Audience Media 132

AdExchanger

AUGUST 18, 2022

The ad tech industry has been discussing a cookieless future for the past few years. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Today’s column is written by Aaron McKee, CTO at Blis.

Cookies 110

Cookies Audience Advertising Ad Tech 110

Ad Monsters

NOVEMBER 25, 2024

Across the aisle, Therran Oliphant, SVP Ad Tech, Agency Partners at Flashtalking by Oceanmedia, and the buy side champion, acknowledged his team’s challenges due to fragmentation. “There is a sprawl of data sets, and we must collect them from multiple places.

Cookies 105

Cookies Audience Ad Tech Conversion 105

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. How we can collect data legally has also altered how ads are sold.

Ad Tech 95

Ad Tech Cookies Ad Server Audience 95

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV Ozone says that the data will initially be used to validate the demographic profile of audiences across titles.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

OCTOBER 9, 2024

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. Earlier this year, Setupad launched a fully automated self-serve platform for Prebid.

Ad Tech 116

Ad Tech Non-Profit Cookies A/B Testing 116

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. There are mixed reactions to this news.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Adweek

APRIL 18, 2023

Despite the protracted timeline for deprecating third-party cookies scheduled for next year, there is still little data to help marketers understand what that future might look like. Google Ads is trying to add some clarity to this murky picture.

Cookies 246

Cookies Audience Marketing Ad Tech 246

Ad Monsters

JANUARY 6, 2025

Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. And lets not forget the electrifying keynote from Claire Atkin of Check My Ads, who took no prisoners in her fight for transparency and battle against disinformation.

Cookies 105

Cookies Audience Media Ad Tech 105

VideoWeek

FEBRUARY 5, 2024

After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin.

Cookies 98

Cookies Ad Tech Audience Advertising 98

AdExchanger

DECEMBER 1, 2022

Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue suffer. Continue reading » The post The LMC Wants To Ensure Local News Publishers Actually Have A Post-Cookie Future appeared first on AdExchanger. But the problem is more pronounced among local news.

Cookies 120

Cookies Ad Tech Audience Media 120

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. Moving to a first-party cookie tracking world still makes the most senseit works in all future conditions.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Ad Monsters

JANUARY 3, 2025

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Dive in for essential insights!

Ad Tech 105

Ad Tech Ad Ops Cookies Video Ads 105

Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.

Audience 105

Audience Marketing Ad Tech Media 105

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

illumin

MAY 30, 2024

Contextual targeting is not a one-to-one replacement for third-party cookies, but it is an important part of a holistic targeting strategy in the wake of Google’s decision to remove third-party cookies from its platform. Marketers need a holistic strategy when looking for a replacement for third-party cookies.

Cookies 96

Cookies Audience Ad Tech Conversion 96

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. The DSP bids for ad spaces on relevant apps, publications, and websites in real time.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Monsters

OCTOBER 20, 2022

Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We knew the industry and the limitations of using cookies. Obviously, Safari was already there.

Audience 98

Audience Cookies First-Party Cookies Ad Tech 98

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. Director of Product – Privacy, Identity & Data at IAB Tech Lab. The Content Taxonomy 3.0

Audience 97

Audience Real Estate Demand Side Platform Food 97

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 95

Audience Cookies GDPR Retargeting 95

More About Advertising

SEPTEMBER 28, 2021

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. first appeared on More About Advertising.

Cookies 104

Cookies Audience Advertising Marketing 104

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. This data has enabled to group to create over 500 new audience segments through SONAR.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Ad Monsters

AUGUST 21, 2024

Remember, “the ad tech ecosystem was never built for privacy,” according to Jamie Barnard, CEO of Compliant. “When we approach compliance as not just a checklist, but a genuine commitment to our audience’s well-being, we unlock the potential for deeper connections and long-lasting loyalty.”

Ad Tech 88

Ad Tech Education Machine Learning Cookies 88

Ad Monsters

JULY 18, 2024

Yahoo DSP’s integration of LiveRamp’s Authenticated Traffic Solution (ATS) with Yahoo ConnectID boosts audience targeting, improves ad relevance, and enhances monetization for publishers and advertisers. Audience targeting and improved ad relevance are critical in today’s highly competitive media environment.

Cookies 85

Cookies Non-Profit Audience Impressions 85

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Ad Monsters

FEBRUARY 28, 2025

They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. JLB: Historically, brands have operated in silosgeneral market versus multicultural, without understanding their full audience potential. Thats where AI changes the game. We take a different approach.

Media 65

Media Advertising Ad Tech Audience 65

VideoWeek

APRIL 9, 2025

While many news publishers have struggled with the loss of audiences to social media, UK group Reach, owner of the Mirror, Express, and a vast portfolio of regional and local titles, has maintained engagement with users coming to its brands for their local coverage. Which ad tech vendors are delivering the most value to your business?

Cookies 52

Cookies Ad Tech Audience Banner 52

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4

Ad Tech 98

Ad Tech Cookies Agency Media 98