Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow.

Cookies 69

Cookies Ad Tech Conversion Retail 69

Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Seller Defined Audiences? Read more. .

Cookies 76

Cookies Pop-Up Ad Tech Retail 76

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 from the previous year.

Retail 67

Retail Media GDPR Shipping 67

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. And so is consent.

Marketing 109

Marketing Cookies Brand Awareness Ad Tech 109

Digiday

FEBRUARY 14, 2023

A deal would give The Trade Desk real skin in the retail media game. Among them are today’s macroeconomic uncertainty, Criteo’s reliance on third-party cookies and depressed ad tech valuations, which bode ill for Criteo’s prospects, said Nikhil Lai, a senior analyst at Forrester.

Ad Tech 91

Ad Tech Retail Cookies Media 91

PubMatic

APRIL 2, 2023

They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions. Consider: Open Market Media Buy In an open market programmatic buy, advertisers aim to reach their target audience for a set CPM.

Ad Tech 70

Ad Tech Retail CPM Audience 70

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 123

Advertising Cookies Ad Inventory Audience 123

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . The SSP’s findings show that programmatic display ad spending will skyrocket to $132 billion by 2022. Report Highlights.

Cookies 76

Cookies CPM Food Ad Tech 76

illumin

FEBRUARY 27, 2024

The company also possesses advanced technology which makes data collection and streaming incredibly easy, keeping up with Walmart’s existing efforts to expand its retail media offerings. Streaming audiences are frustrated by Netflix and Amazon’s latest moves to place ads on previously ad-free content (unless users opt to pay a higher fee).

Cookies 66

Cookies Retail Entertainment Ad Tech 66

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. In fact, 90% of ad buyers are shifting personalization tactics as a result of increased privacy legislation and signal loss.

Advertising 66

Advertising Cookies Brand Lift Machine Learning 66

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).

Cookies 52

Cookies Ad Tech Audience Data Management Platform 52

Digiday

NOVEMBER 18, 2022

Retail media has graduated from the latest buzzword to one of the most significant industry trends. digital retail media ad spending is projected to grow to $61 billion by 2024, making up nearly 20% of all digital spending. How retail media and commerce media intersect on the open web. The sector is growing — and fast.

Media 72

Media Retail Audience Cookies 72

Ad Monsters

FEBRUARY 3, 2023

At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. Closed-loop attributions and purchase intent signals are impactful, and retail media networks create meaningful partnerships throughout the ecosystem.

Cookies 80

Cookies Real Estate Retail eCommerce 80

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).

Cookies 59

Cookies Ad Tech Audience Data Management Platform 59

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 88

Viewability Demand Side Platform Cookies Impressions 88

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces. The company made its debut on the Inc.

Cookies 60

Cookies Ad Inventory Audience Retail 60

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

Retail 64

Retail Ad Exchange Cookies Fashion 64

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech Series

DECEMBER 7, 2022

Known for gathering the entire advertising and marketing ecosystem together, IAB’s 2023 events will help agencies, publishers, platforms, ad tech companies, and brands understand the evolving audience and market trends, and provide a game plan for the future of the industry.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google.

Retail 97

Retail Media Agency Ad Tech 97

Ad Monsters

JANUARY 17, 2023

Apple’s entrance into the ad tech marketplace couldn’t have been more timely. . Recent big tech data lawsuits and CPRA stipulations have created a slow-burning dumpster fire, only accelerating Apple’s market opportunity. Apple’s Value Proposition to Ad Tech. in a way ad tech has never seen before.

Real Estate 52

Real Estate Ad Tech Conversion Retail 52

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

FEBRUARY 16, 2023

According to analysts at Arete Research, premium, household-name properties account for 70-to-80% of CTV consumption, all of which (such as Amazon Prime or Roku) have their own proprietary ad tech. The reason? Fren-zoned’?

Demand Side Platform 73

Demand Side Platform Ad Tech Cookies Media 73

Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. Attribution, ease of use, partnerships, and better signals. ”

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Ad Monsters

JUNE 16, 2022

While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” cbradenfoster @8451group #opsny.

Viewability 52

Viewability Cookies Retail eCommerce 52

Ad Monsters

AUGUST 19, 2022

The 4-day publisher forum presented attendies with the opportunity to link up with like-minded individuals and brainstorm and strategize on the best monetization practices for their brands, privacy regulations , Web 3 , CTV , and many other ad tech topics. Jonathan Panjwani, Director, Ad Tech Partnerships & Solutions at @Audacy.

Ad Ops 71

Ad Ops Ad Tech Food Education 71

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

JANUARY 5, 2024

GroupM Launches New Initiative to Create Innovative Streaming Ad Formats GroupM on Thursday announced the launch of the Ad Innovation Accelerator, a new initiative which will create new ad formats specifically for streaming services, in partnership with media companies and tech players. Read more on VideoWeek.

Media 52

Media Cookies Entertainment Agency 52

Digiday

MAY 29, 2022

We’re able to segment in a way that media buyers understand who the audiences truly are, and with smart technology, we’re able to ensure that the targeting is done in such a way that it also protects the mature marketers as well as the cannabis marketers,” said Gary Allen, NFD’s CEO. “The They are obvious targets for CPG brands.

Media 85

Media Pharmaceuticals Advertising Marketing 85

VideoWeek

FEBRUARY 2, 2024

The tech giant additionally said it plans to up its investment in AI, raising its capital expenditures to $30-37 billion, $2 billion higher than initially forecast. Co-op Launches a Retail Media Network UK grocery retailer Co-op is launching a retail media network, Co-op Media Network, the company has announced.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Brid.tv

FEBRUARY 2, 2023

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. FAQ What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

VideoWeek

JULY 14, 2022

.” Richard Kramer, founder and managing director at Arete Research, added that even ignoring these competition conflicts, Xandr is a good fit for Netflix. “Xandr has a full stack offering (DSP, SSP/exchange, Audience Network/audience extension, Retail Media/PromoteIQ offering, etc.), Netflix and Microsoft (i.e

Ad Tech 68

Ad Tech Advertising Audience Education 68

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Behavioral targeting.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52