The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. In today’s digital landscape, consumers interact with brands across various devices and platforms.

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Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

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Admixer

JANUARY 8, 2021

If you want to expand the reach of your digital campaigns and get access to diverse audiences of websites, apps, games, and CTV — you need programmatic. The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog.

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VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

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VideoWeek

AUGUST 23, 2024

Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 percent YoY decrease in ad dollars – and a 4.8

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The Ad Tech Blog

JUNE 1, 2024

They can process vast amounts of data in real time, providing insights that are used to continuously optimize ad campaigns. Applications in Industry In the advertising industry, AI-driven personalization engines are used to craft personalized ad experiences that resonate with the audience. Ad Tech did.

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Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Growing audience. Get the daily newsletter digital marketers rely on. Processing.Please wait. million US viewers this year, up 25% from 51.5

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Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. According to Terence Kawaja, CEO of LUMA Partners, the ad tech sector is at the consolidation stage of its gestation.

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Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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Martech Series

AUGUST 31, 2022

Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP). Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”.

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Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

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VideoWeek

APRIL 8, 2025

When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Obviously AI of one sort or another is present in a wide range of ad tech solutions.

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Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

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VideoWeek

JUNE 29, 2022

and then also servicing programmatic audience-based buying to deliver really clear KPIs.”. Now with a demand-side platform (DSP) that can be omnichannel, we can give people that opportunity to really understand their spend holistically. In line with this thinking, the company fully globalised its ad tech team in January.

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Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

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Exchange Wire

MARCH 19, 2025

Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the [.]

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illumin

JANUARY 12, 2024

But Facebook ads can also be bought through a separate DSP or journey advertising platform, making it easier to include Meta ads as part of a larger, more holistic programmatic strategy. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

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VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

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MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

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PubMatic

NOVEMBER 12, 2024

As the industry navigates toward a privacy-focused future, it is important for all stakeholders to help publishers and advertisers understand and adapt to such new technologies and solutions.

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PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

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Martech

SEPTEMBER 30, 2021

Integrate with a variety of martech and ad tech software, including CRM, marketing automation, customer service software, ad servers, demand-side platforms and the like. Users should be able to input their key performance indicators to enable the system to judge based on what is important to the brand.

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Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. also act as advanced solutions for ratings and audience measurement.” Comscore, VideoAmp, and iSpot.tv

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VideoWeek

APRIL 24, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). solution handles ad insertion on the server, stitching personalised ads and streaming content into a single stream.

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

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Monetize More

JUNE 15, 2023

AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience. By leveraging AdX, publishers gain access to a wide range of advertisers, including both demand-side platforms (DSPs) and ad networks.

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Ad Monsters

OCTOBER 2, 2024

This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

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Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Algorithmic purchasing platforms enable the selection of audiences you plan to address with your ads: according to geography, time of the day, OS, age and many other variabilities.

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Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. What is Mobile Programmatic Advertising? respectively.

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Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. And why would it? Pubs are taking the revenue back.

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Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a.

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Digiday

FEBRUARY 15, 2023

It is built on the back of a direct integration between both companies, with the SSP able to give media buyers greater control over inventory quality, audience targeting and overall campaign performance against their metrics. The issue is that these solutions can be siloed which limits the benefit to their brands. “The

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Digiday

SEPTEMBER 26, 2022

Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued. Commercial execs from The Athletic and Minute Media are going after ad dollars directly, not via independent ad tech vendors. The anecdotal evidence from publishers backs this up.

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Smart-Hub

JUNE 11, 2024

In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers. The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising. The same applies to SSPs.

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Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. In an email exchange with Digiday, Buckley had the below to add about the offering.

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VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. OpenX says buyers can choose from one of over 250 data partners, including Captify, Samba TV, and TV Vision, to target an audience using OpenX’s cross-platform identity graph.

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