Martech Series

AUGUST 24, 2022

Generating over $50 million for podcasters is just the first step — and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues.”. Sees Strong Demand for Automatic Ads Solutions via Closed Beta.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Brid.tv

NOVEMBER 8, 2022

An automated ad buying process reduces the necessary resources exponentially. Better Audience Targeting — Programmatic advertising uses precise, real-time data to target the right audience for each ad. By extension, this also brings more ad revenue. Ad Fraud — Lack of control also means a higher risk of ad fraud.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Digiday

FEBRUARY 15, 2023

It is built on the back of a direct integration between both companies, with the SSP able to give media buyers greater control over inventory quality, audience targeting and overall campaign performance against their metrics. The issue is that these solutions can be siloed which limits the benefit to their brands. “The

Agency 77

Agency Header Bidding Ad Tech Demand Side Platform 77

Brid.tv

APRIL 6, 2023

This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Prebid Price Floor Optimizer Today Are you ready to achieve the full monetization potential of your ad inventory? CMS, will perform the following steps.

Header Bidding 72

Header Bidding Ad Inventory Fill rate Ad Tech 72

VideoWeek

MARCH 25, 2025

That’s where we’re up against companies like Meta and Google, where you can build profiles and target specific audiences, which is harder in CTV. In the US market, there are big brands running ads, because the growth is there and distribution is much higher. So we need to take some of those barriers away.

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Brid.tv

APRIL 17, 2024

This provides publishers with consistent revenue and helps prevent low fill rates. Better Ad Inventory Control Publishers have more control over which advertisers have access and priority over their inventory. and served to their target audience. This makes it easier to spot bot traffic and avoid ad fraud.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

SEPTEMBER 26, 2022

hide ] What Is a Display Ad Network? What to Look for in a Display Ad Network? Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Audience Targeting Options. Table of Contents.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Ad Targeting Options. The better an ad performs, the higher the ad yield.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. that can be used to securely show them the most relevant ads. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices. Stay tuned to hear more about this!

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow Us Many website publishers find the ad yield optimization process quite challenging. It’s great for brand control and maintaining ad quality on your website.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Smart-Hub

JUNE 11, 2024

The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising. For publishers, these are improved ad fill rates, higher revenue, and better user experience. Adopting SPO is beneficial for all the parties involved.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well. So, an OTT advertising platform should have the following: Targeting Options — The better targeted an ad is, the better it will perform.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

FEBRUARY 22, 2022

This is identical to what has happened in ad tech over the last 10 years. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers. Americans spent an average of 4.1 hours a day on mobile devices last year, more time than they spent watching TV (3.1

Retail 52

Retail Media Demand Side Platform Fill rate 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

VideoWeek

APRIL 27, 2023

While we’re seeing a fair amount of innovation and inventiveness with the advertising experience on connected TV services, media companies and ad tech businesses spend a lot of time trying to recreate aspects of the ad experience which audiences are used to from traditional linear TV.

Impressions 52

Impressions Fill rate Ad Tech Video Ads 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. This way, optimizing fill rates becomes easier.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g.,

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. You can sell your ad space on a per-impression basis easily. This means the potential for accessing more audiences and with that reaching their campaign goals exist.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

Our UPR in Google Ad Manager will help you: Set Floor Prices and optimize them by taking into account crucial traffic acquisition factors like URLs and UTM parameters. Set target CPMs that will help you increase your ad fill rate and yield while maintaining an average minimum price for your inventory.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Smart-Hub

DECEMBER 18, 2023

RTB eliminates all these processes and allows advertisers to deliver their ads to the most relevant audiences within just a couple of seconds (or even faster). More Effective Targeting With RTB in marketing, marketers do not buy just an ad placement. This can help increase both the fill rate and revenue.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. Fill Rate effectiveness in selling ad inventory. Shifting Priorities in 2025: Ad quality metrics such as brand safety and user experience.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52