VideoWeek

MAY 17, 2024

Insights Planner provides buyers with planning insights based on Samsung’s own automatic content recognition (ACR) data and other proprietary first-party data, as well as data from partnered third parties including Experian. Yahoo found that there was an overall upward trend of SSP and web domain adoption for March.

Retail 98

Retail Media Ad Tech Audience 98

Adtelligent

JULY 1, 2020

Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . This is another source of rich first-party data.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Smart-Hub

APRIL 1, 2024

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. Yes (in most cases).

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Lemonads

OCTOBER 5, 2021

But, you take a deep breath because the change will only affect cookies that come from third parties. In other words, you can still use first-party cookies to collect basic data about visitors. So, you will still be able to leverage the data collected by the first parties.

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Adtelligent

MARCH 12, 2020

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JUNE 25, 2021

The Federated Learning of Cohorts is an API (“Application Programming Interfaces,” which is a type of software interface that connects computers or computer programs) based on an algorithm that points the browser user to various audiences who display similar browser behaviors and interests. Attributing ad views to conversions.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. The support felt in the community was palpable, especially in the Ad-tech WhatsApp group chat organised by JobsInAdtech.com.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change. What’s it used for and why should publishers care?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Brid.tv

JUNE 28, 2023

This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. These platforms collect, store, and manage first-, second-, and third-party user information.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

PrograMetrix

APRIL 14, 2021

The fact that an industry-wide transition toward new methods of ad targeting may be bumpier in the short-term than staying with the current model doesn’t mean the transition itself is a bad move. Google has said they will not create any cookie alternative or support any identity solution that tracks individuals as they browse the web.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52