The Ad Tech Blog

SEPTEMBER 18, 2024

Traditional advertising methods may not be as effective on mobile platforms, requiring marketers to rethink their strategies and find new ways to engage their audience. Difficulty in Targeting the Right Audience Another significant challenge is targeting the right audience.

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VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

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VideoWeek

NOVEMBER 29, 2022

Media tech firm Amagi’s cloud-based SaaS technology is designed to help content owners get their content to wherever audiences are watching it. And increasingly those audiences are tuning into FAST – free ad-supported streaming TV – services. Yes, there is indeed an opportunity.

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Ad Monsters

JUNE 27, 2024

Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. This move has standardized the process of contextual buying, making it easier for advertisers to target specific audiences.

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VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

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The Ad Tech Blog

SEPTEMBER 11, 2024

By leveraging these insights, marketers can design ads that elicit desired emotional responses from their target audience. By understanding the neural mechanisms behind color perception, marketers can design ads that resonate with their audience on a deeper level, leading to increased brand loyalty and sales.

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The Ad Tech Blog

MAY 30, 2024

For instance, mice exposed to a novel environment were able to remember the location of hidden food 24 hours later, unlike those that were not exposed to novelty. This results in ads being placed in less effective channels, reducing their chances of being seen and remembered by the target audience.

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The Ad Tech Blog

OCTOBER 23, 2024

Understanding the impact of color branding can significantly enhance your brand’s visibility and emotional connection with your audience. This article delves into the nuances of color branding, offering insights and strategies to help you make informed decisions that resonate with your audience.

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Ad Monsters

AUGUST 2, 2022

With the impending disappearance of third party cookies and the possibility of an upcoming recession, publishers are worried they won’t be able to identify audiences or earn revenue. . Tactics that will help the ad tech industry adjust and flourish through the new privacy regulations. . “I

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Martech Series

JULY 11, 2022

Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass.

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VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Eventually it will launch a new.com address for all three, which will be geared specifically towards US audiences. Junk Food Ad Ban Delayed Until 2025.

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PubMatic

OCTOBER 17, 2024

PubMatic has been at the forefront of CTV innovation for years, and we’re excited to introduce our new CTV Marketplace to empower publishers to unlock more value from their inventory, while making it easier for buyers to access premium content and audiences.

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Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. “It doesn’t just have to be Seller Defined Audiences. It could be things like viewability or contextual categories or audience segments.”

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Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.

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Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Algorithmic purchasing platforms enable the selection of audiences you plan to address with your ads: according to geography, time of the day, OS, age and many other variabilities.

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Ad Monsters

MARCH 21, 2023

While this may seem far-fetched from where she is in her career today, Mediavine prides itself on teaching its publisher customers how to achieve their business goals, earn more from every session and page view, and keep their audiences engaged. Creating the ad tech was purposeful because we needed it for our own four sites.

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Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. This isn’t a new idea per se. In fact, this is what’s happening (albeit slowly).

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VideoWeek

SEPTEMBER 27, 2024

IAB Tech Lab Releases PAIR Protocol for Cookieless Audience Activation IAB Tech Lab has announced the launch of the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR is a cookieless solution for advertisers and publishers to match and activate their first-party audiences.

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Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. Joe Mitchell, head of GTM sales, Amazon Ads.

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Basis

SEPTEMBER 16, 2022

By pairing thoughtful, timely messaging with other strategies—such as retargeting key audiences across channels —brands can ensure that consumers are getting the right message, in the right way, at the right time. The ad concludes with a quick mention of affordability: “real healthy food, at real affordable prices.” We get it!).

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VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business.

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illumin

APRIL 30, 2024

It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. However, geofencing marketing reaches a large audience based on their location whereas geo-based targeting reaches a smaller audience based on their location, demographics, behaviors, interests, and more.

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Monetize More

MARCH 14, 2023

Mobile ad optimization benefits both publishers and advertisers in numerous ways. For publishers, it helps maximize revenue and user experience by delivering high-quality, relevant ads that resonate with their audience. Keep your ad copy concise and to the point. Get started here.

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Ad Monsters

SEPTEMBER 27, 2024

As I sat in the room, listening to stories from food bloggers, designers, and country music aficionados, I couldn’t help but draw parallels between their challenges and the ones publishers face. This issue hits home for publishers who have spent years building quality content to engage audiences.

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

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VideoWeek

SEPTEMBER 3, 2024

For Immediate Media, 60 percent of the audience are Safari or iOS users and therefore already cookieless. Whereas some other ad tech businesses, it may be more challenging for them to collect and curate consent. Which ad tech vendors are delivering the most value to your business?

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Digiday

MAY 3, 2023

Owen explained that while retail media started emerging in the 1970s, it has become repopularized because of the added tech and data capabilities. There is also a question of the type of audience clients want to target, Owen added. Amie Owen, U.S. And RMNs provide richer retailer data compared to Meta.

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VideoWeek

JULY 25, 2023

PubMatic says Convert is aimed at both traditional retailers, as well as other transaction-based businesses (such as food delivery, ride-share, and travel companies, many of which have been building out their ad offerings recently). PubMatic says Convert will ensure transparency in fee and pricing structures.

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Digiday

MAY 1, 2023

“How we view it is like a fictional representation of a brand’s target audience,” said Ogburn. “Some of the best examples are the fast-food brands on social: humorous, witty, on the pulse of what’s happening in culture. Middle Eastern audiences are 2.4 Middle Eastern audiences are 2.4

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Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3.

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Digiday

JULY 27, 2022

Strong standards and definitions; Transparent audience impressions methodology; A universal inventory database; Ensuring all of the above are interconnected. . “We Lieberman said he’s put some of the advances Geopath has made in measurement to use with clients, and seen strong results with food and personal-care CPG brands. “We’ve

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VideoWeek

AUGUST 1, 2022

The flip side is that audiences are choosing to watch across all these different platforms, so there’s a really good opportunity to reach as many people as possible. We can also pull in clients’ own data alongside Epsilon data, and make really hyper-targeted audiences. And CFlight has been really useful.

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Digital Ad Blog

JUNE 16, 2023

For print-on-demand businesses, leveraging mobile marketing can open up new opportunities to reach a broader audience and drive sales. Whole Foods Markets and Food Network have successfully implemented chatbot campaigns, allowing customers to discover relevant content even if they are unsure of what they are looking for.

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VideoWeek

JUNE 7, 2024

The Week in Tech Seedtag Acquires Beachfront Media for Contextual CTV Targeting Seedtag, a contextual advertising company, has acquired Beachfront Media, a sell-side platform (SSP), for an undisclosed amount. Google Ordered to Face Ad Dominance Lawsuit in London Google has been ordered to face a £13.6 Read more on VideoWeek.

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Ad Monsters

JUNE 18, 2024

Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. It’s like knowing what people actually do with their food instead of just knowing they’ve got it on their plate.

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VideoWeek

MAY 8, 2024

Recommendations are based on a range of signals, including audience similarity and topic relativity. Tech Companies at the NewFronts Google: Instant Campaigns, AI-Powered Personas, and PAIR Expansion Google announced several new tools within DV360, focussed on its connected TV offering.

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InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong. How can I improve the quality of user engagement on mobile?

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