The Ad Tech Blog

JUNE 25, 2024

This issue is often due to generic ads that lack relevance to the user’s current context or location. Difficulty in Targeting the Right Audience Another common problem is the difficulty in targeting the right audience. More Information What is mobile geofencing?

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Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Exchange Wire

JUNE 21, 2024

The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [.] The post NHS Policy Set to Decide 2024 UK Election appeared first on ExchangeWire.com.

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Healthcare Ad Tech Audience 52

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

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Cookies Mobile Ads GDPR Ad Tech 120

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP.

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Ad Tech Agency Media Audience 98

MNTN

JUNE 3, 2022

Before the rise of CTV, the only way for brands to get their ads on TV was through broadcast and cable, which required costly creative refreshes and limited ability to manage campaigns across different channels. Connected TV, on the other hand, allows even smaller brands to create multiple versions of their ads for different audience groups.

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Marketing Machine Learning Affiliates Electronics 97

Digiday

SEPTEMBER 22, 2022

With Disney+ and Netflix the latest streamers to embrace ads, the CTV landscape is becoming more advertiser-friendly. As more services offer ad-supported options, advertisers will have more opportunities to engage with audiences with ads relevant to their tastes and lives. The state of ad-supported streaming.

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Advertising A/B Testing Audience Healthcare 72

Digiday

NOVEMBER 17, 2022

HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. Lasso – Omnichannel Campaign Measurement for Healthcare. Best Sustainable Ad Tech Platform. Best Video Ad Server. Best Influencer Marketing Platform. Near Me Politics.

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A/B Testing Ad Server Native Advertising Data Management Platform 77

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. In 2019 it acquired Perfect Audience, a digital advertising platform. ActiveCampaign. Adobe Marketo. Product overview. Product overview.

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Marketing Manufacturing Communications Healthcare 120

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

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Viewability Healthcare A/B Testing Food 69

Ad Monsters

NOVEMBER 7, 2024

These discussions couldn’t be timelier; as brand trust becomes a competitive edge, the path forward calls for radical transparency and meaningful connections with audiences. Authenticity and accountability are essential for genuine change in the ad tech space.

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Media Conversion Ad Tech Audience 52

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

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Ad Tech Pop-Up Retail Media 52

Paleo AdTech

DECEMBER 10, 2023

and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity. Stay to the end to hear about Wes’ interesting sideline activity – a first for Paleo Ad Tech – as an LAPD Reserve Officer. Perps beware.

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Cookies Healthcare Media Ad Tech 52

Paleo AdTech

JANUARY 17, 2023

and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity. Stay to the end to hear about Wes’ interesting sideline activity – a first for Paleo Ad Tech – as an LAPD Reserve Officer. Perps beware.

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Cookies Healthcare Media Ad Tech 52

Smart-Hub

JUNE 16, 2021

However, most business owners don’t have enough knowledge and skills to provide wide technical expertise, meet deadlines, and engage the audience. Ad experts configure the campaign and use AI to place ads across dozens of ad networks to reach your highly targeted audience. .

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Advertising Ad Exchange Agency Ad Tech 40

Single Grain

NOVEMBER 24, 2020

This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs. If your brand resonates with your audience, you need to nurture that connection.

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Marketing GDPR Shipping Fashion 64

InMobi

MARCH 5, 2020

Access to role models and support systems have tremendously changed as well, with women-led initiatives focused on entrepreneurship and technology such as Grace Hopper Celebration of Women in Computing and SoGal Ventures finding a massive audience who lead the change in mitigating gender bias.

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Communications Audience Healthcare Finance 52

VideoWeek

OCTOBER 1, 2022

Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. IAB Tech Lab to Draft Clean Room Standards. IAB Tech Lab is drafting a set of standards for data clean rooms, the first draft due by December. Digital Remedy Rolls Out E-Commerce CTV Platform.

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Agency Media Non-Profit Retail 52

VideoWeek

NOVEMBER 10, 2023

The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022. Experian’s syndicated audiences, which include consumer demographics, spending models and property data, will be integrated into PubMatic’s omnichannel inventory, across mobile, web, in-app and CTV. “By million views.

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Video Ads Impressions Viewability Media 52

VideoWeek

FEBRUARY 2, 2024

Publicis to Pay $350 Million to Settle Claims Over Role in US Opioids Crisis Publicis Groupe’s healthcare division has agreed to pay $350 million to settle claims that it had played a role in triggering the US’s ongoing opioids crisis through its marketing tactics. Discovery as a currency option last year. CEO Fabien Magalon.

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Retail Media Cookies Agency 52

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Advertising GDPR Banner Healthcare 98

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

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VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. percent, an 8.4

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Retail Media Non-Profit Ad Tech 52

Digiday

JUNE 26, 2022

Doug Rozen, CEO of Dentsu Americas, speaking on a panel hosted by attention ad-tech firm Infillion, went so far as to refuse to use the word metaverse. He declined to name said company, but the audience all knew what he meant. And read his take on ad-tech’s reckoning on the Croisette. “It’s just not there yet.

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Media Agency Ad Tech Healthcare 69

VideoWeek

JANUARY 31, 2025

Amazon Launches New Tool for AI-Based TV Audience Building Amazon last night announced Brand+, a new tool within the Amazon DSP which uses AI to build and optimise audiences across TV and video campaigns. The unit will be headed up by Sebastian Dankwart, who has been named Director Sales Healthcare.

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Media Healthcare Pharmaceuticals Audience 52

VideoWeek

APRIL 11, 2025

While publishers are finding significant reach on third-party social apps, bringing those audiences back into owned-and-operated environments is generally challenging People’s new app looks designed to offer a social-media style experience, but one which it controls and operates itself.

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