Ad Tech Audience Pharmaceuticals 
illumin
APRIL 4, 2025
Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. Notably, some ad rates even surpassed $1 million, comparable to rates for the NBA Finals and College Football Playoff National Championship. Growth in audience for sports viewership Approximately 4.6
Ad Monsters
JANUARY 28, 2024
Well, another year around the sun, and data privacy is still a hot topic in ad tech. Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry. Regulators are also interested in this technology.
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Digiday
MAY 29, 2022
We’re able to segment in a way that media buyers understand who the audiences truly are, and with smart technology, we’re able to ensure that the targeting is done in such a way that it also protects the mature marketers as well as the cannabis marketers,” said Gary Allen, NFD’s CEO. “We They are obvious targets for CPG brands.
VideoWeek
APRIL 21, 2023
Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv
VideoWeek
MAY 19, 2023
It’s paramount that we are able to verify the benefit of Fubo’s CTV inventory and differentiate our audience from that of linear TV,” said Fubo co-founder and CEO David Gandler. Reddit Poised for E-Commerce Push Reddit has posted job ads for commerce roles, suggesting a push into e-commerce for the social-sharing company.
Single Grain
NOVEMBER 24, 2020
This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs. If your brand resonates with your audience, you need to nurture that connection. ” Brand Consistency.
VideoWeek
NOVEMBER 10, 2023
The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022. Experian’s syndicated audiences, which include consumer demographics, spending models and property data, will be integrated into PubMatic’s omnichannel inventory, across mobile, web, in-app and CTV. “By million views.
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