illumin

DECEMBER 9, 2024

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Audiences may or may not have also interacted with retailers in person. Certain platforms may also only report on viewable impressions. Follow @illuminHQ

Retail 52

Retail Media Advertising Viewability 52

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. .

Viewability 101

Viewability Advertising Impressions Cookies 101

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Through Connect, buyers can: Onboard your own CRM data to build first-party audience planning and activation strategies. Leverage PubMatic’s 30+ DMP, DSP.

Audience 73

Audience Media Viewability Cookies 73

VideoWeek

NOVEMBER 6, 2024

The report also identified the key drivers for programmatic adoption, with 38 percent of advertisers citing the ability to discover audiences, and 33 percent of agencies claiming cost efficiencies. The use of first-party data is therefore on the rise on both the advertiser and agency front, although down slightly from 2023 levels.

Media 59

Media Cookies Agency Viewability 59

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. By instead applying audience targeting on the sell-side, advertisers can find the inventory they want with greater precision and effectiveness.

Viewability 106

Viewability Demand Side Platform Cookies Impressions 106

AdExchanger

FEBRUARY 13, 2024

After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions.

Ad Tech 117

Ad Tech Audience Agency Advertising 117

PubMatic

AUGUST 1, 2024

This ensures that publishers can stay confident in the tagging process and ensure that only relevant and appropriate creatives are displayed to their audiences. At PubMatic, our political auction packages can be pre-built, customized, and fully packaged for you as a buyer, and we can also curate multiple audiences in a single Deal ID.

Viewability 102

Viewability Audience Ad Tech Advertising 102

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. But what is it that makes an ad great? This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

illumin

MARCH 21, 2024

Brands must also consider how their keywords might appeal to the wrong audiences. Content that uses specific and relevant keywords ensures that ads reach the correct audience. Contextual targeting systems analyze phrases, themes, and keywords to determine which ads are the best to display. Follow @illuminHQ

CPC 105

CPC Viewability Audience SEO 105

PubMatic

APRIL 10, 2025

We add meaningful signalslike viewability, audience insights from over 100+ data and commerce partners, and bidstream datato inventory from our network of 1,800+ publishers, creating unique curated packages that can improve ROI and outperform standard demand-side merchandising approaches.

Video Ads 57

Video Ads Viewability ROI Advertising 57

VideoWeek

OCTOBER 11, 2022

The move marks a significant step for the streaming giant in opening up to outside measurement – BARB says it is the first industry-owned audience currency in the world which Netflix has joined. “We took a big step forward last year when we started reporting audiences to streaming services. .”

Viewability 111

Viewability Audience Conversion Advertising 111

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

DECEMBER 18, 2023

VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. We expect more brands to start looking at ways of enhancing their ad messaging based on audience to drive performance with intelligent use of creative formats. Advertising creatives will also benefit from AI.

A/B Testing 122

A/B Testing Audience Non-Profit Ad Tech 122

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. .

Cookies 97

Cookies Viewability Click Through Rate Food 97

MNTN

MARCH 24, 2023

All of this said, advertisers need the right tools and capabilities from streaming ad tech to be able to reach those specific decision makers, among other groups. At this point in major streaming networks’ ad evolution however, some are still working out the kinks when it comes to targeted advertising.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

Ad Monsters

AUGUST 15, 2024

Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured. But as with any ad tech update, every overhaul comes with both opportunity and complexity.

Ad Tech 103

Ad Tech Ad Targeting Viewability Shipping 103

VideoWeek

OCTOBER 28, 2024

Too often it’s easy to make these apples and pears comparisons, or over-hype the technical and data capabilities, but CTV does what TV has always done, which is to show audiences high-quality and professionally produced content on the largest and most engaging screen. Which ad tech solution has delivered the most impact for your business?

Viewability 64

Viewability Agency Ad Tech Audience 64

PubMatic

JULY 27, 2022

Now brand advertisers have realized the gaming audience includes high-spending power consumers that are right within their targeting group. Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high.

Click Through Rate 113

Click Through Rate Viewability Impressions Advertising 113

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

MARCH 22, 2023

The good news is that there is enough space on a website to find a balance between offering a desirable UX and running a sustainable ad model. What will see publishers through is the strategic implementation of ad tech and a bit of reimagining regarding how they approach data. Therein lie both the problem and the opportunity.

Cookies 72

Cookies Viewability Ad Tech Audience 72

Ad Monsters

JUNE 18, 2024

Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP.

Ad Tech 98

Ad Tech Agency Media Audience 98

Ad Monsters

MARCH 3, 2023

For advertisers, the promise of programmatic has been to reach the right audiences in the right places at the right times. ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes.

Viewability 64

Viewability CPM Audience Ad Tech 64

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024. In 2022, 63.8%

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Digiday

JANUARY 8, 2023

For this plan to work at scale, Schibsted needed ad tech vendors — businesses that have access to programmatic ad dollars more readily than publishers ever will. There are few faster ways to turn readers into haters than poorly targeted ads. Schibsted can’t afford for that to happen. In other words, not targeting.

Cookies 69

Cookies Marketing Ad Tech Viewability 69

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Digiday

JULY 17, 2022

Those forces are bearing down from many angles, and that has a material impact on one’s ability to do audience-based, data-driven, digital advertising,” she said. “The ability to reach relevant audiences at scale and efficiently more than make up for fees associated with ad tech. Direct quote. Speed reading.

Media 72

Media Ad Tech Agency Viewability 72

Digiday

MAY 29, 2022

We’re able to segment in a way that media buyers understand who the audiences truly are, and with smart technology, we’re able to ensure that the targeting is done in such a way that it also protects the mature marketers as well as the cannabis marketers,” said Gary Allen, NFD’s CEO. They are obvious targets for CPG brands.

Media 81

Media Advertising Pharmaceuticals Marketing 81

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

Media 71

Media Ad Tech Machine Learning Viewability 71

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Monetize More

NOVEMBER 25, 2022

While the users navigate through the page for ad scripts, Ad blockers start scanning webpages instantly as soon as the site or page loads, then compares them with known ad scripts in the database so that any matching scripts are blocked from being displayed – essentially removing any advertising elements from your viewable area!

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

YieldBird

OCTOBER 17, 2023

Notably, AI extends its influence to distribution by identifying optimal channels and timings, ensuring precise delivery to the intended audience. The Power of AI in Ad Viewability As we’ve shown in our previous article on How to Improve Programmatic Ads Viewability Without Affecting User Experience , viewability is vital in the ad world.

Viewability 52

Viewability Advertising Machine Learning Audience 52

VideoWeek

MAY 9, 2023

The advertising industry has always been characterised by creativity, storytelling, and engaging with the audience. This technology has brought about a significant shift in the way content is created and delivered to consumers, notably in creative, content, and TV/video ad production. million views , 15k likes and 182 comments.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98