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Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

Ad Monsters

From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations. Consumers still have no control over the matter, which means brands and ad tech companies still follow them around, whether they like it or not.

Cookies 105
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InMobi bags 67 industry awards for ad tech excellence in 2022

InMobi

Festival of Media Global Awards (FOMA) The Festival of Media Global Awards (FOMA) has been acknowledging exceptional work from agencies, media owners, brands, and ad tech players for the past two decades. To know more, read our blog on Mob-Ex 2022.

Ad Tech 52
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Make Money Posting Ads With SmartHub’s Tips

Smart-Hub

If you run a website about the latest in the automobile industry and want to earn money from your blog, you should assume that your site visitors own cars: this tells you something about their needs, habits, financial status, etc. Understand your target audience. SmartHub's Features Have No Limits!

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OpenX and Sustainability: Walking the Walk

OpenX

We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. It’s worth noting that automobiles were seen as a solution to the pollution created by horses.). of global CO2 emissions.

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Understanding the Importance of Contextual Targeting

Brid.tv

For instance, if you have a vehicle brand website, a category that would fit best would be “Vehicles” or “Automobiles”. Based on this category, mechanics looking to advertise their shop would be eligible for ad placement on your website. Semantic targeting, on the other hand, relies on keywords, similar to keyword targeting.

GDPR 52