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Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

Ad Monsters

Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.

Cookies 105
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Understanding the Importance of Contextual Targeting

Brid.tv

Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. Privacy Issues The Disappearance of Third-Party Cookies Context Over Behavior How Publishers Benefit From Contextual Targeting Dive Into Contextual Advertising With Brid.TV

GDPR 52