YieldBird

JUNE 14, 2023

This results in higher click-through rates, conversions, and better monetization outcomes. Optimizing Viewability and Ad Fill Rates Ad refreshing can significantly impact ad viewability and fill rates, two critical metrics for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This results in higher click-through rates, conversions, and better monetization outcomes. Optimizing Viewability and Ad Fill Rates Ad refreshing can significantly impact ad viewability and fill rates, two critical metrics for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Ads Native Ads N/A.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

FEBRUARY 22, 2022

This is identical to what has happened in ad tech over the last 10 years. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers. Americans spent an average of 4.1 hours a day on mobile devices last year, more time than they spent watching TV (3.1

Retail 52

Retail Media Demand Side Platform Fill rate 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Ad banners change from time to time. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Automatad Inc.

DECEMBER 1, 2023

Users can choose to skip the skippable ads, and they cannot skip non-skippable ads as they are made to play from six to ten seconds to give a non-intrusive user experience. Non-linear video ads Non-linear video ads appear as overlays or banners on the main video content.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Smart-Hub

FEBRUARY 16, 2024

Diversity Publishers get access to a larger and more diverse pool of marketers who are interested in purchasing their ad inventory. This way, optimizing fill rates becomes easier. Let`s explore the main ones. As for marketers, they can buy even premium inventory without taking part in direct deals.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Brid.tv

JUNE 26, 2023

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. Namely, it supports interstitial and in-banner video ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. A sudden decrease in CPMs rate.

Impressions 52

Impressions Fill rate Header Bidding Banner 52

Brid.tv

OCTOBER 15, 2024

Based on this definition, there are three main types of instream video ads: Linear Ads that interrupt the video the user is watching, much like TV commercials. Non-linear Also known as overlay ads , these ads show up within a stream without interrupting it.

Video Ads 40

Video Ads Pop-Up Non-Profit Viewability 40

Smart-Hub

DECEMBER 18, 2023

This can help increase both the fill rate and revenue. Relevance RTB auctions do not simply select the highest bids for publishers — they choose among the ads that are relevant to the publishers’ audiences. For advertisers, this advantage works as well. Access to multiple publishers can help them enter new markets when needed.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49