Kevel

APRIL 19, 2022

Malware — There is always the chance an ad tag gets infiltrated by malware. Lost Revenue - Research has shown the “ad tech tax” is over 50% - meaning for every $1 an advertiser spends, the publisher gets just $0.50. Off-brand ads - Many publishers have gone under fire because of off-brand ads. User retention is 3x.

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Geo targeting Banner Ad network Cookies 52

Smart-Hub

JUNE 17, 2024

Optimize the Creatives The next step is to select the ad format — this should be done with the identified campaign objectives in mind. For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners. respectively.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Smart-Hub

DECEMBER 21, 2023

For example, you may want to set up ad formats and traffic types for each so advertisers with banner ads and desktop traffic can easily reach publishers who meet these requirements. 4 Options to Power Precision Targeting To identify targeting options for your ad exchange, you can start by analyzing your competitors.

Ad Exchange 49

Ad Exchange Banner Pop-Up Geo targeting 49

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Follow @illuminHQ

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Follow @illuminHQ

Advertising 52

Advertising Marketing Banner Pop-Up 52

Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Display Ads. Adtelligent Out-stream video ad formats.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52