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Tactics for Mobile App Developers to Boost Brand Revenue

PubMatic

Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands. But brands also love video, and a strategy embracing video ads can drive higher eCPMs than banners. Interstitial in-game ads are another option.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough

Martech Series

How have you been seeing the online advertising space evolve today and what near-term thoughts/predictions do you have for this space? Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies.

MarTech 91
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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer.

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Programmatic vs Native Advertising: The Benefits and Key Differences of Both

Agility Ads

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is Native Advertising?

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What are Search Ads and How do they work in 2022?NEW 

NewProgrammatic

NewProgrammatic offers a self-serve platform across our two flagship ad formats — Search Autocomplete and Search Tiles ads (both working on a CPC basis) — as well as custom-made solutions. Google Search Ads. So, if a brand wants to tap into the Russian audience segment, then Yandex ads become a natural choice.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Mobile Ad Formats. Epom Apps 10. Leadbolt 12. ironSource 16.