illumin

NOVEMBER 29, 2023

Purpose-based ads can be effective at drawing in new audiences, not only do they draw attention to brand values, but they engage audiences in conversations – expanding brand awareness beyond the run-time. This makes this ad a great example of attention advertising. Follow @illuminHQ

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? Follow @illuminHQ

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

illumin

MAY 2, 2024

Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Exchange Wire

OCTOBER 12, 2023

In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [.] Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing.

Brand Awareness 85

Brand Awareness Marketing Advertising Ad Tech 85

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Martech Series

JULY 20, 2022

Marketing expert Tommy Jenkins will drive company’s global brand awareness and grow market presence. ” Marketing Technology News: Ad-Tech Pioneer Prizeout Partners With Cutting-Edge Cryptocurrency Rewards Platform Flycoin to Give….

Marketing 79

Marketing Brand Awareness Ad Tech MarTech 79

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. Find Your Niche for Your Own Business. Differentiate New Business with White Label.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Martech Series

FEBRUARY 23, 2023

Once they select their budget, return on advertising spend (ROAS) goal and campaign duration, advertisers can allow automated optimization, reporting and closed-loop attribution to determine the brand awareness and product sales goals in comparison to their KPIs.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

The Ad Tech Blog

JUNE 5, 2024

Whether the goal is to increase brand awareness, improve customer engagement, or drive sales, having a clear understanding of the desired outcomes is crucial for developing an effective AR strategy. Step 2: Develop Engaging Content The success of an AR marketing campaign largely depends on the quality and relevance of the content.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

The Ad Tech Blog

MAY 31, 2024

AR advertising can increase brand awareness, improve customer engagement, and provide unique and memorable experiences that differentiate the brand from competitors. Yes, AR can be seamlessly integrated into existing marketing strategies to enhance user interaction and engagement without disrupting the overall marketing flow.

Education 130

Education Entertainment Fashion Retail 130

VideoWeek

DECEMBER 18, 2023

VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. While we must continue to solidify foundations around identity and quality inventory, creative will drive performance, engagement, and brand awareness.

A/B Testing 122

A/B Testing Audience Non-Profit Ad Tech 122

illumin

MAY 21, 2024

Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. That’s a high value of brand awareness and recall. As a marketer, this information should be music to your ears. Why, you ask? Here’s everything you need to know about this booming trend.

Advertising 110

Advertising Affiliates Audience Ad Space 110

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

JANUARY 25, 2022

Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. 3) Flaunting The Rules Even despite these limitations, some advertisers and ad tech vendors don’t want to move away from the old status quo.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Digiday

MARCH 1, 2023

Williams said the agency is partnering with Amazon’s ad tech team to build a joint product with the aim to measure multi-touch attribution, which has ebbed and flowed in interest over recent years, but again seems to be gaining client interest. “How are just good old-fashioned awareness metrics moving? . ”

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Digiday

JULY 10, 2022

Look at a company like Salesforce, that’s a B2B brand, but yet it’s a brand that has made significant brand awareness efforts with everybody,” he said. Digiday’s senior ad tech reporter Ronan Shields dug under the surface of the news of Goodway Group purchasing Canton Marketing Solutions.

Media 72

Media Agency Ad Tech Brand Awareness 72

Playwire

OCTOBER 1, 2023

Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility.

Advertising 52

Advertising Brand Awareness Video Ads Media 52

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. This year’s most-entered category was Best Ad Tech Innovation, in which one finalist’s project is striving to make a difference in the DEI space. All of this led to an increase in year-over-year sales for Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Digiday

FEBRUARY 13, 2023

Direct-to-consumer bidet brand Tushy, meanwhile, wanted to boost brand awareness more than move product with its $10,000 sweepstakes prize for posting a photo of a bowel movement on Twitter or Instagram and tagging the brand.

Marketing 69

Marketing Brand Awareness Retail Agency 69

VideoWeek

JUNE 10, 2024

“We can see which combinations of channels drive the highest impact, not just for exposure but for lift in brand metrics, whether it’s brand awareness or consideration,” said Brennan. ” Tjondronegoro said that existing tools measurement for brand metrics often fall short.

Media 104

Media Advertising Audience Brand Awareness 104

Digiday

DECEMBER 6, 2022

Somewhere around 99% of what we considered in-stream in the past on the web is now going to be considered out-stream,” said an ad tech executive. That dynamic is proving out for publishers as well, especially as advertisers prioritize cost-efficient, performance-based ad formats (ex. in-stream).

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

VideoWeek

MAY 13, 2024

Measuring the effects of advertising on brand perception can therefore help drive further investment – and Brand Metrics, a company specialising in measuring brand uplift in digital advertising, is moving its methodology into connected TV. “That just becomes a cost each time they do it,” comments Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. Adpushup: Ad Tech Trends That We Can Expect in 2022.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Digiday

JUNE 7, 2022

A compounding factor is the fact that advertisers and their agencies have already been trying to keep the costs of advertising in check, especially as newer costs like ad tech fees and data fees have been added to the broader TV, streaming and digital video ad mix. We’ve started adding thresholds.

Agency 69

Agency Ad Tech Impressions Media 69

Digital Ad Blog

APRIL 26, 2023

Improved Brand Awareness Display advertising is another way that businesses can improve brand awareness. With display advertising, companies can create eye-catching ads that are targeted to their audience.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. 6 – Greater reach: With programmatic software, you can reach potential customers worldwide by placing ads within multiple ad networks, partners, channels and geographical locations. See more benefits knowonlineadvertising.com.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

OCTOBER 28, 2024

Because it’s full-funnel, it can be effective at driving both brand awareness and short-term sales. This is also the case historically for TV, and it’s never been true to say that TV only does long-term brand building, or short-term sales. Which ad tech solution has delivered the most impact for your business?

Viewability 64

Viewability Agency Ad Tech Audience 64

Digiday

NOVEMBER 21, 2022

Marketers and agency execs say they are seeing between 70-85% of BFCM ad budgets going to Facebook and roughly 5-10% of budgets going to TikTok this year with the rest of the budget dedicated to Google and YouTube. Kimeko McCoy. Quote of the Week.

Marketing 69

Marketing Agency GDPR Brand Awareness 69

Digital Remedy

NOVEMBER 23, 2022

While brand awareness is important, many marketers are focused on driving (and measuring) bottom-funnel actions, such as website visits, in-store visits, and purchases. While many ad tech vendors offer different solutions, not all of them have the full scope of resources to make the most of advertising on this medium.

Conversion 52

Conversion Brand Awareness Audience Ad Space 52

Digiday

DECEMBER 26, 2022

At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this. So that it’s not just that short term gain you get from moving products 3 to 5% more, but also keeping people thinking about your brand in the long term.

Media 69

Media Retail Brand Awareness Agency 69

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

InMobi

JULY 13, 2016

Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The living proof of this is the Snapchat Discover feature.

Audience 52

Audience Advertising Machine Learning Ad network 52

Smart-Hub

AUGUST 23, 2023

It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1. By successfully interacting with communities and striving to build an emotional connection with its audience, the ad successfully raised brand awareness and joined the ranks of legendary commercials.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. By adjusting their advertising experiences in such a way, brands avoid overspending while being able to capture the attention of people that have the highest potential to become customers.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand awareness among potential customers is the foundation of creating a strong position in the market.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Digital Remedy

JANUARY 11, 2023

Because of the slow start, hesitant advertisers are still weighing the pros and cons of ad buying. While the OTT platform does allow marketers to build brand awareness with entirely new audiences, ad buying with Netflix is limited and more costly than with other providers, and its lack of measurement renders slim trackable results.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52