illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? What is a brand lift?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

VideoWeek

MAY 13, 2024

Founded in Sweden in 2018, the company works with publishers to track the impact of their ad campaigns – from upper-funnel brand awareness, to mid-funnel brand consideration, and lower-funnel purchase intent. “If there is no attention, that can be no brand lift.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

VideoWeek

OCTOBER 28, 2024

Because it’s full-funnel, it can be effective at driving both brand awareness and short-term sales. This is also the case historically for TV, and it’s never been true to say that TV only does long-term brand building, or short-term sales. Which ad tech solution has delivered the most impact for your business?

Viewability 64

Viewability Agency Ad Tech Audience 64

InMobi

MAY 2, 2022

When we think about in-game ads that are inserted natively to the gaming experience, these are really high-resolution creatives, and they offer significant placement opportunities on premium games. Oftentimes, game publishers are involved in choosing where they think the ad should go to be complementary to the flow of the game.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. “Our Brand lift technology delivers exactly that. .

Ad Tech 52

Ad Tech Media Brand Lift Audience 52