Ad Tech Brand Awareness Demand Side Platform 
Single Grain
MARCH 16, 2020
First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. Find Your Niche for Your Own Business. Differentiate New Business with White Label.
Smart-Hub
JUNE 17, 2024
Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. How to measure the success of programmatic mobile ads?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Single Grain
JULY 20, 2021
Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.
Digiday
DECEMBER 6, 2022
Somewhere around 99% of what we considered in-stream in the past on the web is now going to be considered out-stream,” said an ad tech executive. Scroll down for a video breaking down the differences between in-stream and out-stream video ads. Of course, IAB Tech Lab’s guidelines are only that. in-stream).
InMobi
JANUARY 25, 2022
Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. For many brands, mobile advertising in this environment can more or less continue as normal.
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.
Monetize More
JANUARY 18, 2023
This action could be to make a purchase, build brand awareness, promote an event, etc. With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. That’s why partnering with the best ad tech company in the industry will make all the difference.
Expert insights. Personalized for you.
105 
Let's personalize your content