Digiday

MARCH 1, 2023

” Moving beyond ROI This doesn’t mean ROI isn’t important anymore, but it is about going beyond that to understand “total sales and however your client wants to talk about that,” Lanzi added. “How are just good old-fashioned awareness metrics moving? . ” Matathia said. ”

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digital Ad Blog

APRIL 26, 2023

Digital ads can be run at a lower cost, and businesses can track their return on investment (ROI) in real time. By creating targeted campaigns , companies can save money on ads that do not reach their intended audience. This means companies can get more value for their money and see a higher return on investment (ROI).

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Digiday

JULY 10, 2022

Look at a company like Salesforce, that’s a B2B brand, but yet it’s a brand that has made significant brand awareness efforts with everybody,” he said. Digiday’s senior ad tech reporter Ronan Shields dug under the surface of the news of Goodway Group purchasing Canton Marketing Solutions.

Media 71

Media Agency Ad Tech Brand Awareness 71

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. Markets are “ complex adaptive systems ,” says marketing strategist Kathleen Schaub, meaning the interactions between audiences and brands can be unpredictable with so many factors creating feedback loops.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. Ad Spend Forecast. A Look Back.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Digiday

DECEMBER 6, 2022

Somewhere around 99% of what we considered in-stream in the past on the web is now going to be considered out-stream,” said an ad tech executive. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

VideoWeek

MAY 13, 2024

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “That just becomes a cost each time they do it,” comments Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Smart-Hub

AUGUST 23, 2023

million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1. Spotify Spotify is a music streaming platform that uses programmatic advertising to deliver highly personalized ads to its users.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Digital Ad Blog

APRIL 26, 2023

Set a budget for your campaign and monitor your ad’s performance to ensure that you are getting a positive return on investment (ROI). Social media platforms provide an excellent opportunity to engage with your customers, build brand awareness, and attract traffic to the website.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

Automatad Inc.

NOVEMBER 23, 2023

The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Monsters

NOVEMBER 27, 2023

Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent. That’s the fun of this industry.

Communications 52

Communications Conversion Brand Awareness Advertising 52

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

illumin

NOVEMBER 20, 2023

This includes analyzing the return on investment (ROI) and determining the campaign’s success in reaching and influencing the target audience. Whether it’s brand awareness, lead generation, or sales, setting clear campaign goals will help guide your media buying strategy. The final stage of media buys is evaluation.

Media 52

Media Conversion Rate Audience Click Through Rate 52

VideoWeek

OCTOBER 6, 2022

Our belief is that if we allow advertisers to engage with these passionate, niche and hard-to-reach audiences, much like they do with specialist magazines or websites, they will generate brand awareness, brand affinity, brand consideration and ultimately sales. .

Audience 64

Audience Ad Server Agency Media 64

Digital Remedy

JANUARY 29, 2023

The Use of Lower-Funnel Performance Metrics Will Increase As streaming TV advertising becomes more competitive and expensive, marketers need to measure the success of their campaigns to maximize their ROI. Looking into 2023, performance advertisers are now leveraging metrics with a more telling focus: consumer behavior after viewing an ad.

Audience 52

Audience Brand Awareness Advertising Media 52

Digital Remedy

APRIL 13, 2023

Welcome to the third episode of The Digital Dish , where we dish on all things ad tech! And that knowledge will help you allocate your resources more effectively in the future, working towards the goal of increasing overall ROI. Prefer to read? The most common methodology you’ll hear of is the last-touch model of attribution.

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52

illumin

FEBRUARY 20, 2024

Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. What goal should your ad campaign achieve (lead generation, brand awareness, etc.)? million in 2022, and 253.3 million in 2023. Sometimes, less is more. Follow @illuminHQ

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Smart-Hub

JULY 18, 2023

Leverage AI-powered content analysis and brand safety tools Here’s an example with Coca-Cola: Coca-Cola used programmatic TV ads during a major sporting event to increase brand awareness and engage with diverse audiences in different geographic regions. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Digiday

APRIL 26, 2023

A study published by ad tech firm Innovid in 2021 that tracked 36 connected TV ad campaigns found that 85% of households were only shown a given ad one or two times during a campaign. “You could spend a lot of money in a week and your ad may only reach the same person one or two times.”

Impressions 68

Impressions Audience Ad Targeting Agency 68

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52

Digital Remedy

FEBRUARY 7, 2023

Powered by personalized messaging, clear calls to action, and compelling ad ideas, these campaigns encourage viewers to respond directly to the ads in ways that drive bottom-funnel KPIs.

Retargeting 52

Retargeting Audience Conversion ROI 52