Digiday

JUNE 7, 2022

A compounding factor is the fact that advertisers and their agencies have already been trying to keep the costs of advertising in check, especially as newer costs like ad tech fees and data fees have been added to the broader TV, streaming and digital video ad mix. We’ve started adding thresholds.

Agency 69

Agency Ad Tech Impressions Media 69

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years. See more benefits knowonlineadvertising.com.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. Over-the-top ( OTT ) media services are also increasingly growing in popularity, and by the end of 2021, one third of all TV ad revenue will belong to programmatic. Book My Free Marketing Consultation . Not at all.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Smart-Hub

AUGUST 23, 2023

For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

illumin

FEBRUARY 20, 2024

Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. On the other hand, some users find these types of ads annoying and ineffective since they are intrusive to the user experience. Video ads As the name suggests, video ads make use of videos.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand awareness among potential customers is the foundation of creating a strong position in the market.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

JUNE 17, 2024

For instance, this can be driving traffic or increasing brand awareness. Optimize the Creatives The next step is to select the ad format — this should be done with the identified campaign objectives in mind. Additionally, it is essential to optimize the creative as smartphone screens have rather limited space.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Smart-Hub

JULY 18, 2023

rise in 2022 , programmatic TV ads buying is expected to grow tremendously in the near future. As we see in the eMarketer stats, by 2023, US programmatic video ad spending will hit the bar of $74.88 Coca-Cola dynamically adjusted its ad placements to optimize reach and frequency. increase in 2021 and a projected 39.2%

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

illumin

JANUARY 22, 2024

With the mass variety of ad forms and the vast user reach on the platform, it offers a lot of flexibility and customization options for marketers that are tailored to their goals and ad purpose. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

NOVEMBER 22, 2022

Every [advertiser] category that we report on showed an increase in ad spend,” said Darrick Li, vp of sales, North America, media owners at SMI. Not only did advertisers increase their CTV ad spend in Q3, but the number of advertisers spending on CTV ads also increased. Read more about Telemundo here.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.”

Audience 69

Audience Agency Advertising Ad Exchange 69

Digiday

APRIL 26, 2023

When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.

Impressions 68

Impressions Audience Ad Targeting Agency 68

VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. “Our Brand lift technology delivers exactly that. percent, with a particular focus on growing brand awareness.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

Marketing 52

Marketing Ad Tech ROI Retail 52