Martech Series

DECEMBER 19, 2022

This year, TripleLift increased its global scale and reach with Dailymotion’s full inventory, including Billboard and Marie-Claire, and added tailor-made Open Real Time Bidding (oRTB) integration for Dailymotion to monetize in-stream inventory and custom native ad units for the historically video-focused publisher.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

VideoWeek

NOVEMBER 21, 2023

Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

VideoWeek

AUGUST 27, 2024

And WBD says it will continue to develop products and services that will enhance measurement capabilities, brand lift, and incremental reach. The company will fold in data from other channels including gaming, theatrical, consumer products and experiences. Follow VideoWeek on Twitter and LinkedIn.

Brand Lift 59

Brand Lift Ad Inventory ROI Audience 59

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Based out of New York, Lucey has over ten years of B2B SaaS experience across start-ups and enterprise companies.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Digital Remedy

NOVEMBER 30, 2022

The Digital Remedy Team is excited to announce the launch of our “Digital Dish” series, where we’ll tap into industry experts to share the latest news on all things ad tech, plus actionable insights for advertisers and agencies! Prefer to read? We’re kicking off with performance TV as this is a hot topic in the industry.

Brand Lift 52

Brand Lift Ad Tech Audience Ad Space 52

VideoWeek

OCTOBER 28, 2024

Now CTV is here at scale across many different platforms it’s important not to slice the pie further and instead focus on platforms that are going to drive highly engaged views on the biggest screen, especially considering the role that CTV can play in driving both short-term sales, and longer-term brand building.

Viewability 64

Viewability Agency Ad Tech Audience 64

InMobi

APRIL 25, 2022

The Festival of Media Global Awards (FOMA) 2022, acknowledges exceptional work from agencies, media owners, brands, and ad tech players, and has been celebrating the best media campaigns from around the world for the past two decades. Additionally, the brand conducted a brand lift study.

Media 52

Media Brand Lift Education Ad Tech 52

illumin

DECEMBER 8, 2023

In addition to the benefit of industry experience, brands using managed services can also take advantage of the add-ons offered by most agencies. These can include creative consultation and data gathering via brand lift and foot traffic studies. Follow @illuminHQ

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

Digiday

DECEMBER 11, 2022

I covered consumer experience intelligence platform Disqo’s latest research showing social media generates better outcomes and brand lift than it’s credited. Digiday senior news editor Seb Joseph and senior ad tech reporter Ronan Shields paired up to cover friction and pushback on the ANA’s audit of programmatic transactions.

Media 69

Media Mobile Ads Brand Lift Agency 69

Digiday

DECEMBER 11, 2022

I covered consumer experience intelligence platform Disqo’s latest research showing social media generates better outcomes and brand lift than it’s credited. Digiday senior news editor Seb Joseph and senior ad tech reporter Ronan Shields paired up to cover friction and pushback on the ANA’s audit of programmatic transactions.

Media 69

Media Mobile Ads Brand Lift Agency 69

VideoWeek

OCTOBER 2, 2024

Many advertisers are also often looking for conversions or other performance metrics which can be done with or without using the VAC ad format. Brand lift and search lift are also very popular types of measurement that we handle for advertisers, and we can optimise to maximise lift.

Advertising 52

Advertising Click Through Rate Brand Lift Conversion 52

InMobi

MAY 2, 2022

When we think about in-game ads that are inserted natively to the gaming experience, these are really high-resolution creatives, and they offer significant placement opportunities on premium games. Oftentimes, game publishers are involved in choosing where they think the ad should go to be complementary to the flow of the game.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

JANUARY 12, 2024

The Week for Publish ers Future Launches Effectiveness Measurement Tools UK special interest publisher Future has launched a new suite of effectiveness measurement tools, helping brands measure outcomes from campaigns run across Future’s titles.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. With Addressable Lift, ITV will also offer brand lift and site lift measurement for campaigns at a household level.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. The streamer didn’t say whether its own internal ad tech will replace these partnerships or work alongside them. Read more on VideoWeek.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

JULY 12, 2024

EA Looks for Ad Tech Talent Gaming giant Electronic Arts (EA) is hiring for multiple ad tech positions, Digiday reported this week, signalling an increased focus on advertising revenues. CEO Mathieu Roche said ID5 has been in talks with Samsung, LG, Roku, and DirecTV, as well as Warner Bros. Discovery and Paramount.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

VideoWeek

AUGUST 26, 2022

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. G/O Media Offers Brand Lift Guarantees. Zatko is due to appear before the Senate Judiciary Committee next month. The Week for Publishers.

Brand Lift 98

Brand Lift Media Agency Electronics 98

VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. “We

Media 52

Media Retail GDPR Agency 52

VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. “Our Brand lift technology delivers exactly that. .

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

FEBRUARY 28, 2025

ShowHeroes Adds Custom AI Audio for CTV Ads ShowHeroes, a video and CTV ad tech firm, has launched Custom Audio Ads for CTV, an AI-driven product allowing advertisers to add personalised audio to CTV ads. We can do a lot more for advertisers, and a lot more for publishers.

Media 52

Media Marketing Agency Brand Lift 52

Ad Monsters

JANUARY 24, 2025

Jeremy Haft, CRO at Digital Remedy TikToks ad dollars will need to flow elsewhere. TikTok was highly effective at driving brand lift, not just performance, and DOOH is a channel with significant potential that has been underinvested in. With this ban, DOOH could become a key beneficiary of the redirected ad spend.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119

VideoWeek

JANUARY 10, 2025

Precise TV Secures 21 Million Private Equity Investment Precise TV, a contextual ad tech firm, has received a 21 million minority investment from LDC, a private equity investor which is part of Lloyds Banking Group. These are complete commercials ready to launch on TV.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52