illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. This means the majority, if not all, of targeting is managed by the brand itself. Follow @illuminHQ

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VideoWeek

JANUARY 12, 2024

Google added that it has given commitments to the UK Competition and Markets Authority (CMA) that the tools will not give Google special treatment. Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation.

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VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. percent average increase in brand lift, and a 3.1 percent, an 8.4

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VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. million. “We

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VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. “Our Brand lift technology delivers exactly that. .

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VideoWeek

JANUARY 10, 2025

Precise TV Secures 21 Million Private Equity Investment Precise TV, a contextual ad tech firm, has received a 21 million minority investment from LDC, a private equity investor which is part of Lloyds Banking Group. Utiq added that it will soon launch in the UK and Italy. These are complete commercials ready to launch on TV.

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