Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.

Viewability 101

Viewability Advertising Impressions Cookies 101

VideoWeek

AUGUST 26, 2022

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. G/O Media Offers Brand Lift Guarantees. Zatko is due to appear before the Senate Judiciary Committee next month. The Week for Publishers.

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Brand Lift Media Agency Electronics 98

VideoWeek

JULY 12, 2024

EA Looks for Ad Tech Talent Gaming giant Electronic Arts (EA) is hiring for multiple ad tech positions, Digiday reported this week, signalling an increased focus on advertising revenues. CEO Mathieu Roche said ID5 has been in talks with Samsung, LG, Roku, and DirecTV, as well as Warner Bros.

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Ad Tech Brand Lift Media Electronics 52

VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. “We Read on VideoWeek.

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Media Retail GDPR Agency 52