illumin

MAY 28, 2024

These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

VideoWeek

JULY 12, 2024

EA Looks for Ad Tech Talent Gaming giant Electronic Arts (EA) is hiring for multiple ad tech positions, Digiday reported this week, signalling an increased focus on advertising revenues.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

VideoWeek

AUGUST 26, 2022

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. G/O Media Offers Brand Lift Guarantees. Zatko is due to appear before the Senate Judiciary Committee next month. The Week for Publishers.

Brand Lift 98

Brand Lift Media Agency Electronics 98

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. “We

Media 52

Media Retail GDPR Agency 52