The Ad Tech Blog

JUNE 15, 2024

Additionally, track metrics like ad recall, brand lift, and emotional engagement to gauge the effectiveness of your campaigns. Various methods can be used to measure the impact of emotional advertising, including neuroimaging techniques like fMRI and EEG and traditional metrics like ad recall and brand lift.

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illumin

MAY 28, 2024

Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics. Machine learning, AI, media mix modelling, lookalike modelling, and identity graphs can be good alternatives.

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Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Based out of New York, Lucey has over ten years of B2B SaaS experience across start-ups and enterprise companies.

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VideoWeek

JANUARY 12, 2024

NBCUniversal Adds AI Planning Tool to Ad Platform NBCUniversal has launched One Platform Total Audience, an AI-driven planning and activation tool for its ad platform. NBCUniversal also said it will transact 50 percent of its business on strategic audiences in 2024.

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VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. “We

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VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. “Our Brand lift technology delivers exactly that. .

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VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. This Week on VideoWeek Paramount Builds Out Unified Video Ad Product as Channel 5 Revamps Streaming Service EX.CO

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