The Ad Tech Blog

JUNE 17, 2024

The primary causes include high ad frequency, lack of creative variation, and poor targeting strategies. Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). FAQs What is ad fatigue?

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

YieldBird

MAY 31, 2023

If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

YieldBird

JULY 5, 2024

Advertisers bid on keywords and pay each time their ad is clicked, using various ad formats like text, display, video, shopping, and app promotion ads. Bidding Before December 2023 Maximum CPC (Cost-Per-Click) Bid: Advertisers set a max amount for each click.

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

illumin

AUGUST 21, 2024

With this information, you can make changes that improve your acquisition rate, return on ad spend (ROAS), and click-through rate (CTR). For instance, if the CTA involves “experiencing the brand”, it could be monitored through clicks on the display ad itself and associated cost per click (CPC).

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

YieldBird

MAY 31, 2023

If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Tracking this rate is the way to understand if the ad actually brings results. Viewability refers to the impressions delivered successfully (a user saw an ad).

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Ad Monsters

APRIL 26, 2024

Tracer , a data intelligence platform, examined over 1 billion ad impressions from the week before last month’s House vote on March 13, 2024, so March 7-13, and before the vote, TikTok ad spend increased 40% from January to February 2024. The fact of the matter is that users are unfazed by this legislation.

Ad Tech 105

Ad Tech Audience Click Through Rate Entertainment 105