Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

illumin

NOVEMBER 24, 2023

Silent ads are making a splash A greater number of website users are opting to scroll in silence. Since video ads can autoplay loudly, many marketers are finding ways to engage audiences without disturbing their quiet time (or background music). One platform that services this need is Outstream. Follow @illuminHQ

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Smart-Hub

OCTOBER 24, 2023

This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. The first thing that users see is the thumbnail image of the video.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

illumin

NOVEMBER 7, 2023

These are the most popular journey advertising formats: Display ads Video ads Native ads Audio ads Digital out of home ads Connected TV ads How do you target audiences for journey advertising? Audience targeting is an integral part of journey advertising. Follow @illuminHQ

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Brid.tv

OCTOBER 25, 2024

This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher. You Might Also Like: How to Make a Video Ad More Effective Attention Metrics vs. Traditional: Better Measurement for Advertisers Traditional advertising metrics like ad impressions, clicks, and CTRs offer limited insight.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Further, compared to static banners, native ads have a 4x better engagement rate.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Smart-Hub

APRIL 12, 2024

Calculating the conversion rate provides overall engagement insights and helps identify the most effective ads that resonate with the audience. CTR Another metric crucial for digital advertising measurement is CTR, which stands for a click-through rate. Monitoring clicks and impressions is essential as well.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Brid.tv

JUNE 28, 2023

These interactions can also give you insight into whether a certain ad format will perform better than another. For instance, if your target users have a history of interacting with video content, pushing video ads in your campaign might be the right choice. The information is recorded on the user’s device.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

VideoWeek

AUGUST 4, 2023

The retail giant credited its investment in machine learning models designed to help advertisers reach previously un-addressable audiences via Amazon Ads. “Performance improvements include an increase in click-through rate, an increase in return on ad spend, and a decrease in cost per impression,” the company said.

Media 52

Media Ad Tech Retail Agency 52

illumin

JANUARY 22, 2024

Keep a close eye on key metrics like ad engagement, click-through rates, and conversions. Use A/B testing to experiment with different ad formats, messaging, and targeting options. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

MARCH 19, 2024

Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Tracking this rate is the way to understand if the ad actually brings results. A high CTR indicates the relevance and effectiveness of an advertisement.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digiday

APRIL 26, 2023

When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Ad Monsters

APRIL 26, 2024

Tracer , a data intelligence platform, examined over 1 billion ad impressions from the week before last month’s House vote on March 13, 2024, so March 7-13, and before the vote, TikTok ad spend increased 40% from January to February 2024. If TikTok has shown us anything, short-form video is here to stay.

Ad Tech 105

Ad Tech Audience Click Through Rate Entertainment 105

VideoWeek

APRIL 18, 2024

CEO Wayne Blodwell said the company aims to bridge this gap between ad spending and actual ad attention, focussing on brands and independent agencies. “We believe that advertisers should not have to pay for ads that haven’t received the attention their brand deserves,” he said.

Media 80

Media Click Through Rate Viewability Video Ads 80

Adtelligent

APRIL 4, 2025

Gambling-related content was globally the most blocked; APAC regions focused on restricting tobacco and mobile gaming ads. Fraudsters used fingerprinting and cloaking methods, with video ads becoming a key channel for auto-redirect attacks. What Are the Effects of Ad Fraud? Heres how it can affect you: 1.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52