YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. .

Cookies 97

Cookies Viewability Click Through Rate Food 97

YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

OCTOBER 10, 2024

This feature analyzes individual viewers behavior and click-through rates and changes the ads on the spot. Using this real-time data, it adjusts ad bids to make sure you get the best ROI. This targeted approach boosts click-through rates and conversions. AI can also spot viewability fraud.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Monetize More

JANUARY 30, 2023

Leaderboards are the first thing to appear on top when a user loads a website, that’s why publishers need to leverage leaderboard ads and place them on the top, bottom, and main content for revenue results. Wide Skyscrapers are placed on the side of the page and get improved ad viewability even if the user scrolls down the page.

Banner 52

Banner Mobile Ads Click Through Rate Viewability 52

Smart-Hub

APRIL 12, 2024

Calculating the conversion rate provides overall engagement insights and helps identify the most effective ads that resonate with the audience. CTR Another metric crucial for digital advertising measurement is CTR, which stands for a click-through rate. Monitoring clicks and impressions is essential as well.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Further, compared to static banners, native ads have a 4x better engagement rate.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Brid.tv

MARCH 9, 2023

However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Table of Contents [ hide ] Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Tracking this rate is the way to understand if the ad actually brings results. Viewability refers to the impressions delivered successfully (a user saw an ad).

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Automatad Inc.

MAY 9, 2023

But from a publisher’s side, you only need to set up an ad server and pass the ad tags to the player. And when you deal with programmatic video ads, your ad tech partner will take care of most things. Video ads boost CPM rates. That means higher CPMs and, thus, more ad revenue.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. Google makes most of its money from ads, and we all know they have the pipes so, of course, they have what it takes to steer Netflix in the right direction. IBM’s Big Anti-Bias in Ad Tech Announcement.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

APRIL 18, 2024

. “Our approach ensures that every ad we charge clients for is an ad delivered to a real person, paying real attention, on a premium website, making every campaign more cost-effective and impactful.” “Blodwell’s hands-on experience and highly regarded knowledge of media buying are unmatched in the industry.

Media 80

Media Click Through Rate Viewability Video Ads 80

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

AdExchanger

JANUARY 21, 2025

First came CPMs and click-through rates, then viewability scores, each promising to be the silver bullet that would finally make sense of our advertising spend. The digital advertising industry loves a good metric.

Click Through Rate 97

Click Through Rate Viewability Media Agency 97