AdExchanger
DECEMBER 30, 2024
From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger. Every Friday, AdExchanger publishes an original comic creation inspired by trends in the online advertising industry.
Digiday
NOVEMBER 10, 2022
Effectively, the latter approach could potentially result in a new green levy to the already bothersome ad tech tax – one that already consumes approximately 50% of every dollar that marketers write, but one that is ethically difficult to begrudge for responsible practitioners. Look out for greenwashing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Monsters
SEPTEMBER 17, 2024
As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. That’s the big takeaway from Week 1 of US vs Google, the ad tech case currently in session in the Eastern District of Virginia.
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.
VideoWeek
AUGUST 24, 2023
You won’t believe what happened next Ad Fontes Media found that that even legitimate publishers use “curiosity gap” headlines, also known as clickbait, and many of these outlets are rated as reliable. “There are legitimate sites that use these tactics,” says Otero. It’s just revenue-first.”
Monetize More
JUNE 7, 2022
Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020. The revenue on those platforms didn’t go to zero.
VideoWeek
OCTOBER 13, 2023
Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. percent organic growth in Q3.
Expert insights. Personalized for you.
97 
Let's personalize your content