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Viewability refers to the impressions delivered successfully (a user saw an ad). CPC (cost per click) is a metric specifying the amount of money advertisers pay when someone clicks their ads. Instead of using clickbait techniques, it would be more appropriate to address customers’ pain points or offer them a specific benefit.
Malvertising Key Stats from 2024 According to 2024 Ad Quality Report , malvertising surge increased by 10% in 2024, with forced redirects being the most common attack method (81% of malicious ads in October). 70%+ of users find online ads untrustworthy, due to scams like clickbait.
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