Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. Ebiquity’s clients spent roughly one in every 10 dollars (9.8%) on average on clickbait. Nothing new there.

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VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

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Monetize More

JUNE 7, 2022

The assumption as presented in media repeatedly, is that Google eliminating third party cookies would obliterate digital advertising, sending the industry back to the stone age. That’s not to say there won’t be any issues — as with all industry-wide tech changes, there will be hiccups.

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VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

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Smart-Hub

MARCH 19, 2024

Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well.

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VideoWeek

JULY 22, 2022

Discovery’s JV with BT gets regulatory approval, and the latest IPA Bellwether report shows stagnating ad budgets. Snap’s Ad Sales Struggle Amid Slowing Demand. The report showed media budgets stagnate with a 0 percent net balance. ” The Week in Tech. .” ” The Week in Tech.

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