Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. Ebiquity’s clients spent roughly one in every 10 dollars (9.8%) on average on clickbait. Nothing new there.
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