Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.

Clickbait 67

Clickbait Advertising Ad Tech Demand Side Platform 67

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

VideoWeek

JULY 22, 2022

Discovery’s JV with BT gets regulatory approval, and the latest IPA Bellwether report shows stagnating ad budgets. Snap’s Ad Sales Struggle Amid Slowing Demand. The report showed media budgets stagnate with a 0 percent net balance. Online and video advertising saw growth of 4.4 ” The Week in Tech. .”

Clickbait 52

Clickbait Agency Ad Exchange Media 52

Smart-Hub

MARCH 19, 2024

Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Work on the body copy.

ROI 64

ROI Native Advertising Ad Exchange Banner 64