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Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

Digiday

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. Ebiquity’s clients spent roughly one in every 10 dollars (9.8%) on average on clickbait. Nothing new there.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Work on the body copy.

ROI 64