Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.

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Clickbait Advertising Ad Tech Demand Side Platform 69

VideoWeek

AUGUST 24, 2023

You won’t believe what happened next Ad Fontes Media found that that even legitimate publishers use “curiosity gap” headlines, also known as clickbait, and many of these outlets are rated as reliable. “There are legitimate sites that use these tactics,” says Otero. It’s just revenue-first.”

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Clickbait Advertising Pop-Up Audience 52

VideoWeek

JULY 22, 2022

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. Google Ads Introduces Asset Library and Video Creation Tool.

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Clickbait Agency Ad Exchange Media 52

Smart-Hub

MARCH 19, 2024

The ad’s headline is often the first element a user sees, so it should be short, clear, appealing, and match the platform’s style and tone of voice. Instead of using clickbait techniques, it would be more appropriate to address customers’ pain points or offer them a specific benefit. Work on the body copy.

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ROI Native Advertising Ad Exchange Banner 64

Adtelligent

APRIL 4, 2025

Malvertising Key Stats from 2024 According to 2024 Ad Quality Report , malvertising surge increased by 10% in 2024, with forced redirects being the most common attack method (81% of malicious ads in October). 70%+ of users find online ads untrustworthy, due to scams like clickbait. What Are the Effects of Ad Fraud?

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Clickbait Impressions Retargeting Conversion 52