Remove Ad Tech Remove Clickbait Remove Viewability
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Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

Digiday

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability. CPC (cost per click) is a metric specifying the amount of money advertisers pay when someone clicks their ads. Work on the body copy.

ROI 64