AdExchanger

SEPTEMBER 25, 2024

At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad tech with the rise of AI. Advertisers and ad tech partners alike are overwhelmed with AI opportunities, eager to implement it in meaningful ways.

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Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

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Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

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Admixer

MAY 3, 2022

As covid restrictions become looser, the advertising world is returning to personal communication. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […]. The post Ad Tech events go offline.

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Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. 51toCarbonZero helps companies measure, communicate , and improve their carbon footprint to achieve net zero. Take reaching net zero.

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Ad Monsters

NOVEMBER 11, 2022

If the structure of your organization remains split between job functions (ad sales vs. subscription tech vs. buy-side ad tech vs. sell-side ad tech vs. data tech), it is now time for management to encourage “cross-pollination” and for employees to show initiative and willingness to learn and expand beyond their “silo” .

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Ad Monsters

APRIL 15, 2025

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.

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Ad Monsters

FEBRUARY 13, 2023

It also involves the story of the everyday person pushing to make a difference in their families, community spaces, and work environments. In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated.

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Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

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The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

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The Ad Tech Blog

AUGUST 9, 2023

Are Traditional Communication Tools Failing Us? What about these platforms causes our most productive engineers to disengage, preferring the comfort of their IDEs over active communication? Shedding Light on Hidden Insights The answer is not simple, but it starts with rethinking our approach to communication and feedback.

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The Ad Tech Blog

SEPTEMBER 4, 2024

This article explores strategies to achieve these goals, particularly for individuals in leadership roles within the ad tech sector. Understanding Trust and Accountability in Remote Work Key Points Clear communication is essential for building trust. First, establishing clear communication norms is essential.

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VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers.

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Ad Monsters

FEBRUARY 12, 2025

There are many paths toward a career in ad tech, and not all of these are linear. For example, she explains, “I needed to learn to think on my feet, problem-solve with limited resources, and communicate information in various ways to meet student needs.”

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Ad Monsters

FEBRUARY 28, 2025

What This Means for Ad Tech and the Sell Side LdJ: Ad tech and publishers are scrambling to redefine audience targeting for a post-cookie world. But brands should be leading that process by using their own research and feeding those insights into ad tech and media strategiesnot vice versa.

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Adweek

JULY 11, 2022

But Sara Moorthy has been working in the industry long enough to see it all, from commercials to print ads to direct mail. Beginning with building websites back in the '90s, then starting her own agency, Chautauqua Communications, in.

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The Ad Tech Blog

MARCH 22, 2023

To attract investors and build a successful company, you must effectively communicate your vision and the potential impact of your product. Vision is about communication As Warren Buffet famously said , “ If you can’t communicate, it’s like winking at a girl in the dark – nothing happens.

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Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

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Ad Monsters

APRIL 9, 2025

From automating ad ops tasks to building stronger mentorship networks and preparing for whats next, women leaders in ad tech shared practical lessons on AI, workflows, and allyship during a recent LinkedIn Live hosted by AdMonsters and The Women in Programmatic Network. If you cant, you dont fully understand it.

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The Ad Tech Blog

JUNE 14, 2023

One of the challenges of working with them is communicating how they day to day work (i.e., Explain it in simple terms You might notice that some developers, especially those with strong communication skills, will try to explain what they are doing to you in simple words, with analogies. What is an achievable target company valuation?

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Communications 201

Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. Subscribe To Read Effectively, this communication stated that APS wants SSPs, or “TAM buyers” as Amazon terms them, to pay the 2.5%

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The Ad Tech Blog

JULY 17, 2024

Challenges include computational overhead and communication costs. Challenges in Ad Tech: Privacy Concerns Data Privacy in Advertising In the advertising technology (ad tech) industry, data privacy is a significant concern. Companies collect vast amounts of user data to deliver personalized ads.

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Ad Tech Daily

MARCH 14, 2023

— Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has introduced new AI-powered enhancements to its award-winning Video API, providing customers with increased accessibility and automated, real-time media processing to optimise video engagement. .

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The Ad Tech Blog

AUGUST 2, 2023

Communicate Effectively : Keep communication channels open. Each team member should know exactly what’s expected of them. Trust and Empower : Give your team the freedom to accomplish their tasks in the best way they see fit. Trust them to manage their time effectively.

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Communications 244

illumin

MARCH 10, 2025

Teams using visual campaign tools are 50% more productive Marketing and advertising teams rely on clear communication to execute campaigns effectively. Studies show that teams using visual tools to track and share ad updates work 50% faster and make 25% fewer mistakes compared to those relying on static change logs.

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The Ad Tech Blog

DECEMBER 19, 2020

” It is more in the realm of marketing and psychology, but from the technology point of view, communication and building relationships are the best way to build and sustain a brand’s equity (or destroy it, for that matter.). Run Facebook Ads Campaign with customer-only special deals.

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The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Finally, a robust communication protocol between the central server and the participating devices must be implemented.

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The Ad Tech Blog

NOVEMBER 22, 2022

Both were poor managers and poor communicators. I’ve worked with two software architects I truly respect in my career. The rest of the architects I’ve worked with were engineers who understood software architecture. And they were very good at selling their skills. The good architects were really into software design.

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Communications 202

VideoWeek

JUNE 16, 2022

France’s antitrust watchdog, the Autorité de la concurrence, today announced it has secured commitments from Meta to reform its practices in digital advertising, in order to address complaints raised by French ad tech giant Criteo. Reopening to independent ad tech. Targeting its rivals.

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TechCrunch Ads

JULY 1, 2022

5 ways to seize the opportunities created by recent chaos in ad tech. This year, TikTok’s ad sales are expected to triple to more than $11 billion, trouncing the combined ad revenue of Twitter and Snapchat. .” ” 5 ways to seize the opportunities created by recent chaos in ad tech.

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The Ad Tech Blog

APRIL 5, 2023

As more and more startups are embracing remote work , managing remote teams is becoming a necessary skill for founders.

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The Ad Tech Blog

NOVEMBER 11, 2022

On the other spectrum, I know senior engineers who would shy away from communicating any technical knowledge they acquired and will be seen as not experienced enough. The problem is they generate the perception that they know what they are talking about, which is very dangerous from a project management perspective.

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Communications 189

illumin

FEBRUARY 12, 2025

This approach also humanizes brands by holding them accountable for their impact on the community, similar to any other responsible citizen. After operations are socially responsible, brands can begin adding these values to their marketing strategy. Forrester Research analyst Jim Nail highlights that around 52% of U.S.

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Martech

JULY 26, 2024

This could lead to less competition and more market consolidation in the ad tech industry. “By That happens best when we’re honest, highlight the benefits, combine data sources, and communicate directly with our audience. At the end of the day, we control what users share with us. Let’s build relationships and earn that data.

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The Ad Tech Blog

APRIL 27, 2024

Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech. Adapting to Rapidly Changing Technologies The fast pace of technological advancements in ad tech poses another challenge.

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The Ad Tech Blog

JANUARY 9, 2021

Customer feedback is useless if you can’t communicate them clearly to the team. appeared first on The Ad Tech Blog. A rock-star engineer without processes will unleash a series of prohibitively expensive refactors. Do you want to learn more about the development processes? Check out my other posts.

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