illumin

MAY 9, 2024

Determine your audience and control group – Identify who will be the target of your study. From there, you can segment and organize your audience into two groups: one that sees your campaign and another that will serve as a control group that will not see it. Follow @illuminHQ

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Ad Monsters

JUNE 27, 2024

Instead, we follow the lead of retail media owners, ensuring our financial models, operational methods, approval processes, and creative control align with their rules of engagement. As part of Vibenomics, I focus on ad tech and advertising within Mood Media. One is a straightforward control test, which is easier to execute.

Retail 111

Retail Media Control Group Conversion 111

The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. The biochemical effects of MB include increased brain cytochrome c oxidation, which correlates with improved memory performance.

Audience 130

Audience ROI Control Group Media 130

Digital Remedy

JANUARY 27, 2023

Welcome to the second episode of The Digital Dish , where we dish on all things ad tech. The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client. And instead, we’re making sure the two groups look exactly alike. Prefer to read?

CPA 52

CPA Control Group Conversion Rate Conversion 52