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In-Store Retail Media Strategies Reimagined with Paul Brenner From Vibenomics

Ad Monsters

Our conversation also explored advanced data targeting methods to understand shopper behavior and outline strategies for measuring the success of DOOH and in-store campaigns. As part of Vibenomics, I focus on ad tech and advertising within Mood Media. One is a straightforward control test, which is easier to execute.

Retail 111
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Digital Dish Episode 2: Incrementality

Digital Remedy

Welcome to the second episode of The Digital Dish , where we dish on all things ad tech. In its simplest form, incrementality is the percentage of total conversions that otherwise would not have happened. Marketers are running search and social and maybe affiliate marketing, and those are doing a great job driving conversions.

CPA 52